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Paytm launches ‘Indian Brand Sale’ of partnered brands on its Mini App Store


NEW DELHI, OCT 11, 2021

India’s leading digital ecosystem for consumers and merchants Paytm today announced that its Paytm Mini App store has launched the ‘Indian Brand Sale’ where consumers can buy directly from young, upcoming homegrown brands.

The sale will go on till October end to celebrate the festive season.

During the sale, Paytm Mini App store will showcase products from over 250 brands, with discounts of upto 70% off. Users can also win an assured cashback of upto Rs.300 with every purchase.

Shoppers will get access to brands and shop for gourmet foods, festive home decor items, fashion and accessories, grooming and wellness products and more. They can then easily pay for their purchases through their Paytm preferred instruments — from Paytm Wallet, Paytm UPI, credit and debit cards, netbanking or Paytm Postpaid (Buy Now, Pay Later). The entire transaction — from searching the product to the payment, happens within Paytm’s Mini App universe. The servicing and delivery will be done by the D2C brands.

Some of the brands participating in the sale are Greenbrrew, Kiara Cosmetics, Aara Designs, Soleful By Mitali, The Soap Company India, Polka Pop, Bioblush, FoodCloud, Indian Strings, Amaya Decors, Vivinkaa and many more.

 “India has seen a rise in D2C (Direct to Consumer) brands across categories who are making their mark in the booming e-commerce market. Paytm through the Indian Brand Sale is offering a platform to these rising brands and giving them the opportunity to leverage the company’s reach to build brand awareness,” Paytm said in a statement.

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