Home > Business > Reliance Jewels launches #RishtonKaDhaga campaign for ‘Aabhar’ collection on 14th anniversary

Reliance Jewels launches #RishtonKaDhaga campaign for ‘Aabhar’ collection on 14th anniversary



Reliance Jewels has launched an extension to its already ongoing exclusive jewellery collection, “Aabhar”, to celebrate its 14th anniversary. With the launch of this collection, Reliance Jewels extends its gratitude with the theme #RishtonKaDhaga that binds them to their customers, employees and artisans.

Each year, the Aabhar collection features a distinct theme. This year, it’s been weaved together by taking inspiration from the art technique of Tarakasi — a silver filigree art form from Cuttack; and the art forms of Macramé and Crochet — thread art that uses knotting and knitting to create beautiful designs and patterns.

The collection features unique handcrafted gold and diamond earring designs. It includes a traditional and contemporary mix of Danglers, Fringes, Top and Drops, Chandeliers, Jhumkis, Studs and Chandbalis.

Besides introducing a new range of collections of earrings, Reliance Jewels also announced a special anniversary offer from 30th July to 1st September which includes flat 20% off on the making charges of gold jewellery and value of diamond jewellery.

Reliance Jewels aims to thank all its patrons for weaving trust in the brand and showcasing the extraordinarily crafted jewellery.

#RishtonKaDhaga is a multimedia campaign with a beautiful film that has heart-warming messages from Reliance Jewels to customers, artisans, designers, employees. 

Commenting about the collection and #RishtonKaDhaga, Sunil Nayak, CEO of Reliance Jewels said, “Through this collection and campaign we want to thank everyone who has supported and shown trust in us all these years. We aim to strengthen our bonds with more trust and love through the launch of Aabhar collection inspired by Tarkashi, Macrame and Crochet.  Hope our customers will love experiencing this beautiful collection weaved with love, affection and gratitude.”

The stunning collection is exclusively available at all Reliance Jewels Flagship operational showrooms, Shop-in Shops across the country and the Reliance Jewels website https://www.reliancejewels.com/aabhar/search:aabhar/sort:New+Arrivals/.

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