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TVS Eurogrip’s new campaign speaks about tyres for a country full of turns



TVS Eurogrip has launched an integrated marketing campaign that speaks about how the brand has a wide range of tyres for India, a country full of turns. The campaign is a tribute to the resilience of two-wheeler riders and many more who have entrusted their trust in the company and its tyres.

The campaign is born from a consumer insight that says all riders, be it seasoned bikers or city riders experience some uncertainty and vulnerability during their ride at times. One such key moment is when they take a turn, and that’s when an efficient pair of tyres makes all the difference. The campaign says TVS Eurogrip has a wide range of tyres to take on any turn with confidence.

The new ad film is a montage of many different “turns” an Indian rider encounters; some are natural turns around mountains or highways while others are unexpected turns due to unforeseen circumstances. While bringing to light these different turns the two-wheeler rider faces in their everyday lives in a humorous manner, the film also brings alive the many nuances that are the real charm of the Indian landscape.

Speaking on the occasion, TVS Srichakra Limited EVP (Sales & Marketing) P Madhavan said, “The Indian rider is posed with many twists and turns during his daily as well as occasional rides. We are excited to showcase how our wide range of tyres give riders the confidence and assurance that they need while taking those unforeseen turns, or when riding through a winding road. We are bringing the campaign idea alive through an impactful integrated marketing campaign.”

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