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Vedanta Aluminium launches world’s largest online superstore ‘Vedanta Metal Bazaar’ for primary aluminium products


NEW DELHI, FEB 13, 2024

Vedanta Aluminium, India’s leading producer of aluminium, has unveiled Vedanta Metal Bazaar, an innovative e-superstore set to revolutionize the primary aluminium market in India. With over 750 product variants available at launch, the platform promises unparalleled convenience and value through AI-based price discovery, catering to the diverse needs of customers in key sectors such as aerospace, automotive, construction, and renewable energy.

Launch pics – 1

Accessible through the web portal ¬†https://browse.vedantametalbazaar.moglix.com/catalog/aluminium and the mobile app ‘Vedanta Metal Bazaar’ on Google Play Store and Apple App Store, the platform offers a comprehensive range of primary aluminium products, including ingots, billets, wire rods, and Restora, India’s first low-carbon aluminium. Additionally, customized solutions tailored to specific customer requirements are available, empowering businesses of all sizes.

Aluminium, recognized as the ‘metal of the future,’ plays a pivotal role in critical industries worldwide, from aerospace to renewable energy. However, traditional procurement processes have been complex and resource-intensive, often plagued by price fluctuations and logistical challenges. Vedanta Metal Bazaar aims to simplify this process, providing real-time AI-based price discovery, just-in-time delivery, and end-to-end visibility of purchases, enabling customers to make informed decisions and optimize production planning.

Designed with customer-centricity in mind, Vedanta Metal Bazaar integrates several innovative features, including online price discovery, live shipment tracking, and a seamless feedback system. The platform also facilitates engagement with Vedanta Aluminium’s experts for technical support, product application guidance, and access to the company’s Centre of Excellence, fostering continuous learning and development within the industry.

John Slaven, CEO of Vedanta Aluminium, emphasized the platform’s role in driving India’s growth trajectory, stating, “Vedanta Metal Bazaar reflects our commitment to innovation and customer-centricity. By democratizing access to top-quality aluminium and streamlining the procurement process, we aim to fuel India’s progress across sectors.”

Customers have lauded Vedanta Metal Bazaar for its user-friendly interface, comprehensive information access, and transparent negotiation processes. Manoj Kumar Jain, Senior General Manager of KEI Industries, praised the platform’s reliability and convenience, while Abhishek Aggarwal, owner of Sant Aluminium, commended its simplicity and reliability for hassle-free procurement.

Vedanta Aluminium, a business of Vedanta Limited, is at the forefront of sustainable aluminium production, catering to the evolving needs of industries while prioritizing environmental stewardship. With Vedanta Metal Bazaar, the company reinforces its commitment to driving innovation and facilitating seamless transactions in the primary aluminium market, ushering in a new era of efficiency and accessibility for businesses across India.

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