The Business Bytes
TBB BUREAU
NEW DELHI, DEC 23, 2023
On National Farmers’ Day, Vedanta Aluminium, India’s largest producer of aluminium, reiterates its commitment to creating wider avenues in socio-economic growth for the advancement of India’s rural communities. The company is actively engaging with the farming community through several initiatives designed to ensure dignified livelihoods, enhance knowledge of farming techniques, boost sustainable agriculture practices and build a circular economy. Over 10,000 farmers have benefitted from these efforts, which are catalysing positive transformation among rural communities in Odisha and Chhattisgarh.
Recognizing the pivotal role farmers play in the nation’s holistic progress, Vedanta Aluminium is also augmenting the infrastructure available to the members of the farming community through grass root initiatives such as the Jeevika Samriddhi program deployed at Jharsuguda in Odisha and the Mor Jal Mor Maati initiative in Korba, Chhattisgarh. Besides, Vedanta Aluminium has also conducted trial runs of biodiesel, which helps create additional revenue for farmers as it is commonly derived from organic matter such as crop residue. These initiatives are strategically designed in alignment with the United Nations Sustainable Development Goals (SDGs), particularly ‘No Poverty’ (SDG 1), ‘Decent Work and Economic Growth’ (SDG 8), ‘Industry, Innovation, and Infrastructure’ (SDG 9), and ‘Climate Action’ (SDG 13).
The Jeevika Samriddhi program, deployed in the vicinity of Vedanta Aluminium’s mega aluminium operations in Jharsuguda, aims to introduce small-scale farmers to more efficient methods of farming. The third phase of the project was launched recently, cumulatively impacting nearly 1,000 rural households through a focus on climate-smart practices and integrated organic farming practices for enhanced agricultural yield.
The Mor Jal Mor Maati initiative has been implemented by BALCO, India’s iconic aluminium producer based in Korba, Chhattisgarh, to help revolutionize farming in its nearby communities. The project has reached a total of 32 villages and positively impacted the lives of over 3600 farmers. Nearly 30 per cent of these farmers constitute a young demographic of 18-35 years, encouraging youths to embrace farming as a viable profession. It centres on advancing sustainable and contemporary agricultural practices, improving water management practices by constructing and renovating water structures, endorsing horticulture and non-timber forest produce initiatives, and institutionalizing farming practices through a Farmer Producer Organization. The project also includes establishing a dedicated Vedanta Agriculture Resource Centre equipped with training and demonstration fields for farmers.
Furthermore, at its Lanjigarh alumina refinery in Odisha, Vedanta Aluminium has successfully conducted trial runs for using biodiesel as a sustainable fuel alternative for commercial vehicles. It will foster the productive cultivation of biofuel feedstocks and a sustainable market for biofuel crops. The company has also integrated biomass briquettes made from agricultural residue as per the guidelines of the Union Power Ministry into its energy mix. It will help curb the burning of agricultural residue which has a serious negative impact on the environment. Such initiatives help augment the income of farmers through the creation of additional revenue streams, and thereby, a circular economy.
Moreover, the company is playing a pivotal role in establishing crucial infrastructure such as tube wells, bore wells, ponds, and percolation tanks, ensuring that local communities have access to water round the year for both household and irrigation purposes. In FY23 alone, Vedanta Aluminium restored over 40 water bodies near its operations. These efforts have been enabled by a remarkable 45 per cent surge in the company’s community investments in FY23 compared to the FY21 baseline.
Vedanta Aluminium, a business of Vedanta Limited, is India’s largest producer of aluminium, manufacturing more than half of India’s aluminium i.e., 2.29 million tonnes in FY23. It is a leader in value-added aluminium products that find critical applications in core industries. Vedanta Aluminium ranks second in the Dow Jones Sustainability Index (DJSI) 2022 world rankings for aluminium industry, a reflection of its sustainable development practices. With its world-class aluminium smelters, alumina refinery and power plants in India, the company fulfils its mission of spurring emerging applications of aluminium as the ‘Metal of the Future’ for a greener tomorrow.
