THEBUSINESSBYTES BUREAU

DHENKANAL, FEBRUARY 9, 2026

Kalyan Jewellers, one of India’s most trusted and leading jewellery brands, has expanded its presence in Odisha with the launch of a new showroom at Gudianali, near the filling station in Dhenkanal on Monday. The grand inauguration was marked by the presence of Bollywood actress Malaika Arora, underscoring the brand’s growing focus on deepening its reach in high-potential regional markets.

The newly opened showroom showcases an extensive range of jewellery collections drawn from Kalyan Jewellers’ popular house brands, including Muhurat, its signature wedding jewellery line, Mudhra featuring handcrafted antique designs, Nimah inspired by temple jewellery, and several other contemporary and traditional collections. Designed with a luxurious ambience and curated displays, the store aims to offer customers an elevated and immersive shopping experience.

Inaugurating the showroom, Malaika Arora expressed her delight at being associated with the brand’s expansion. “I am truly delighted to be part of the inauguration of Kalyan Jewellers’ new showroom. It is an honour to represent a brand that has consistently championed trust, transparency and a strong customer-first philosophy. I am confident that patrons in this city will extend their warmth and support to Kalyan Jewellers while appreciating the brand’s exceptional service standards and its diverse range of exquisite jewellery collections,” she said.

Commenting on the strategic importance of the new outlet, Ramesh Kalyanaraman, Executive Director of Kalyan Jewellers, said the Dhenkanal showroom reflects the company’s commitment to meeting the evolving preferences of customers in Odisha. “With the inauguration of our new showroom in Dhenkanal, we aim to create a comprehensive shopping destination that caters to the evolving needs of our customers. Our commitment remains to deliver an elevated experience through world-class ambience and service, while staying firmly rooted in Kalyan Jewellers’ timeless values of trust and transparency,” he noted.

To mark the launch, Kalyan Jewellers has rolled out a range of exclusive in-store offers, including zero per cent making charges for a limited period. Customers will also benefit from the brand’s Special Gold Board Rate, touted as the lowest in the market and uniform across all Kalyan Jewellers showrooms nationwide.

Reinforcing its emphasis on quality and transparency, the company stated that all jewellery sold at the showroom is BIS-hallmarked and undergoes multiple purity tests. Customers will also receive the Kalyan Jewellers 4-Level Assurance Certificate, which guarantees gold purity, free lifetime maintenance, detailed product information, and transparent exchange and buy-back policies.

In addition to wedding and traditional collections, the Dhenkanal showroom will stock a wide portfolio of Kalyan’s diamond and gemstone jewellery brands, including Glo, Ziah, Anokhi, Apoorva, Antara, Hera, Rang and the recently launched Lila collection featuring coloured stones and diamond jewellery.