The Business Bytes
TBB BUREAU
NEW DELHI, JULY 03, 2023
Honda Cars India Ltd. (HCIL), a leading manufacturer of premium cars in India, on Monday commenced the pre–launch bookings for its strongly anticipated mid-size SUV Honda Elevate.
Customers can book the Honda Elevate across all authorized Honda dealerships in India as well as from the comfort of their homes through Honda’s online sales platform Honda from Home.
India will be the first market to launch the Elevate during the festive season this year.
Speaking on the occasion, Honda Cars India Ltd Director (Marketing and Sales) Yuichi Murata said, “The Honda Elevate has received tremendous response since its World Premiere in June 2023. We are excited to announce the opening of pre-launch bookings today for this strongly anticipated model, which will go on sale in September ’23.”
“Through meticulous research and extensive customer feedback, we have designed this car to cater to the evolving needs and desires of our target audience. We are confident that the new model Elevate is poised for tremendous success in the market,” he added.
The Honda ELEVATE, developed under the grand concept of ‘Urban Freestyler’, is designed to appeal to customers with active lifestyles and a global mindset. Developed by the Honda R&D Asia Pacific centre located in Thailand, the all-new ELEVATE caters to the needs and aspirations of younger customers who seek status, comfort, and an active lifestyle.
It will be powered by 1.5L i-VTEC DOHC petrol engine with VTC mated to a 6 speed MT and a Continuously Variable Transmission (CVT).
The Elevate will be offered in impressive array of colour options in Single-tone and Dual-tone to cater to the diverse preferences and tastes of customers. This range comprising of Phoenix Orange Pearl (New Colour), Obsidian Blue Pearl, Radiant Red Metallic, Platinum White Pearl, Golden Brown Metallic, Lunar Silver Metallic and Meteoroid Gray Metallic create a visually striking appearance that demand attention on the road.
In line with Honda’s commitment to safety, the Elevate will come equipped with a comprehensive range of active and passive safety technologies, including the Advanced Driver Assistance System (ADAS) of Honda SENSING. This system is based on Honda’s long-standing “Safety for Everyone” approach, which focuses on advancing safety for car and road users. The Elevate also comes equipped with ACE Body Structure, 6 Airbags, Lane Watch Camera, Vehicle Stability Assist with Agile Handling Assist, Hill Start Assist, Emergency Stop Signal, Multi-Angle Rear-view Camera, Rear Parking Sensors, ISOFIX compatible Rear Side Seats with Lower Anchorages & Top Tether among others to ensure safety for all.
