The Business Bytes
NEW DELHI, APRIL 2, 2024 (TBB BUREAU): Nilkamal Sleep, a leading name in the furniture industry, has unveiled Bollywood heartthrob Ranbir Kapoor as its brand ambassador, marking the onset of an exciting collaboration set to redefine the mattress sector. Under the banner of “Thoughtfully Designed for You,” this partnership aims to revolutionize the sleeping experience for customers across India.
With a heritage spanning over three decades, Nilkamal has solidified its position as a premier furniture company in the country. The association with Ranbir Kapoor signifies a strategic move to position Nilkamal Sleep as a go-to destination for thoughtfully crafted sleep solutions, especially targeting the discerning preferences of the modern consumer.
Eashan Parekh, Head of Nilkamal Sleep, expressed enthusiasm about the collaboration, stating, “We are thrilled to welcome Ranbir Kapoor to the Nilkamal Sleep family as our brand ambassador. His charisma resonates well with our brand ethos, and we believe his endorsement will amplify our message of promoting healthy sleep and unmatched comfort. With Ranbir’s immense popularity, we aim to strengthen our foothold in the market and revolutionize the mattress industry within the next two years.”
In response to the partnership, Ranbir Kapoor shared his excitement, saying, “I am delighted to join forces with Nilkamal Sleep, a brand that prioritizes quality sleep and respects individual sleeping habits. A good mattress is essential for a restful sleep, and Nilkamal Sleep offers a range of products that provide exceptional comfort, ensuring a rejuvenating sleep experience.”
Nilkamal Sleep, a division of Nilkamal Ltd, adopts a design-centric approach to cater to diverse sleep needs. Their product range incorporates cutting-edge sleep science, offering holistic solutions tailored to enhance individuals’ sleep experiences. From mattresses and beds to pillows and bedding, Nilkamal Sleep’s offerings redefine comfort and relaxation.
With state-of-the-art manufacturing facilities and extensive logistical support, Nilkamal Sleep is well-equipped to cater to the evolving needs of consumers across India, making it the preferred choice for those seeking quality sleep solutions.
