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Renault, CERO Recycling join hands for vehicle scrapping programme



Automaker Renault India today launched a vehicle scrapping programme in partnership with the country’s first organised scrap vehicle recycling company CERO.

The maker of Kwid and Triber has launched ‘R.E.L.I.V.E’ programme in partnership with CERO Recycling, a joint venture between Mahindra Intertrade Ltd. and MSTC a government of India enterprise.

The initiative is aimed at providing the potential customers with a seamless hassle-free channel to scrap their old vehicles, buy new Renault vehicles and also avail attractive benefits on their new purchase.

“We are extremely confident that this partnership will ensure a hassle-free experience for the customers and adoption of better technology and promote safety on the Indian roads in a scientific and environment-friendly manner,” Renault India Operations Country CEO and MD Venkatram Mamillapalle said.

“With its eco-friendly practices, CERO will help reduce carbon footprint, making a zero-waste and zero pollution ecosystem, while Renault will offer attractive and exclusive guaranteed benefits on new vehicle purchase,” he added.

Mamillapalle further said that the scrappage policy is a very important step towards the right direction in making India a hub of manufacturing and elevate the Indian auto industry a notch up in terms of better technology adoption, safer and cleaner vehicles. The scrappage policy would help in significantly reducing the pollution levels and streamlining the unorganised & fragmented recycle market in the country.

Renault has rolled out the programme for its customers in six locations, including Delhi NCR, Chennai, Mumbai, Pune and Bengaluru.

The interested customers who will bring their old/end of life vehicles of any brand to Renault’s authorised dealerships will get a fair scrap valuation quote post appropriate evaluation of the vehicles, along with an additional guaranteed scrap benefit over the existing monthly offers on its products, including Kwid, Triber and Duster.

Renault dealerships along with CERO Recycling will be handling the entire process from vehicle evaluation to official de-registration at the RTO and handing over the official certificate of deposit/destruction of old vehicles to provide a hassle-free experience to customers.

The automaker will also be offering the exclusive channel for scrapping old two-wheelers.

Mahindra Intertrade Managing Director Sumit Issar said it has set up dismantling centres at Greater Noida, Pune and Chennai and collection centres in major cities such as Mumbai, Bengaluru, Hyderabad, Ahmedabad, Jaipur and Chandigarh.

“Further, CERO has plans to have a presence in 25 cities within the next 8-10 months. The arrangement with Renault is going to strengthen the reach and benefit all Renault vehicle customers and prospects who are looking for solutions for scrapping their old vehicles,” he added.

Globally, Renault is a pioneer and leader in the realm of sustainable mobility for all. Groupe Renault has set three leadership goals: electric vehicles, the circular economy and new mobilities. Since 2005, Groupe Renault has been committed to reducing the environmental impact of its vehicles throughout their life-cycle (from the extraction of the raw materials needed for manufacturing until their end-of-life).

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