SBI Life’s #PapaHainNa salutes every father, who serves as beacon of inspiration to their children

TBB BUREAU

MUMBAI, JUNE 17, 2023

This Father’s day, SBI Life’s #PapaHaiNa digital property, appreciates and salutes every father who strives to rise above every challenge, never quits and serves as an inspiration to his child/ren. The unwavering commitment of fathers for taking everything in their stride with confidence and discipline serves as a great example to their kids.

Today, fathers are not just providers but increasingly playing the role of enablers, especially as the kids grow up. This approach has allowed fathers to better understand the younger generation kids, support their aspirations, and provide a sense of security both emotionally & financially.

SBI Life’s this year’s #PapaHainNaa digital film brings forth a father’s emotional self-realization journey by showcasing how his qualities of perseverance and dedication are reflected in his child, underscoring the importance of the bond that fosters a confident and responsible fatherhood.

Speaking about the campaign, Ravindra Sharma, Chief of Brand, Corporate Communication & CSR, SBI Life, said, ”Fathers have always been known for being the primary bread winners but over the period of time, their role has undergone phases of change. In the journey of providing immense love with unwavering dedication, fathers today are seen someone who inspire their children to not only pursue their dreams but also drives them to never give up amidst life’s challenges. SBI Life’s #PapaHainNa digital film acknowledges every father who not only believes in his passion, pursues it but also stands as an inspiration to his child and supports the child in her/his endeavours.”

”Through our #PapaHainNaa film we extend our heartfelt gratitude to all fathers who go above and beyond to create lasting connections with their children. We salute fathers who, amidst difficulties, never give up, rise above and serve as beacon of inspiration to their children,” he added.

Serving millions of families across India, SBI Life’s diverse range of products caters to individuals as well as group customers through Protection, Pension, Savings and Health solutions.