THEBUSINESSBYTES
BUREAU
BHUBANESWAR,
OCTOBER 17, 2026
The Bureau of Energy
Efficiency (BEE), under the Ministry of Power, has stepped up efforts to
promote energy conservation and sustainable lifestyles by engaging digital
content creators and social media influencers to spread awareness about
responsible energy use across the country.
The BEE organised the
Influencers’ Conclave – East Region (Extended) 2026 at Mayfair Lagoon here on
Saturday as a precursor to the National Energy Conservation Awards (NECA) 2026,
bringing together digital creators to amplify public awareness about energy
efficiency through engaging and accessible online content.
Addressing the
conclave, BEE Director General Krushna Chandra Panigrahy underscored the
importance of public participation and digital media in encouraging responsible
energy consumption and integrating energy-saving practices into everyday life.
He urged content
creators to use their digital platforms to promote practical measures such as
conserving electricity at home, opting for five-star-rated energy-efficient
appliances and using energy judiciously.
The conclave
highlighted five key themes for NECA 2026, including switching to induction
cooking, setting air conditioners at 24 degrees Celsius or above, choosing
energy-efficient appliances, making smart energy choices in daily life, and
promoting electric vehicles and sustainable mobility.
These initiatives are
aimed at encouraging consumers to adopt cleaner cooking practices, reduce
electricity consumption, improve cooling efficiency and make environmentally
responsible mobility choices.
Recognising the
growing influence of digital platforms in shaping public behaviour, BEE
introduced a dedicated category for social media influencers and content
creators under NECA in 2025. The category seeks to recognise and encourage
digital initiatives that effectively communicate energy conservation messages
to wider audiences.
The Bhubaneswar
conclave featured presentations on NECA, interactive activities, a
demonstration of the award registration portal, discussions and felicitation of
influencers. The programme also sought to encourage creators to disseminate
energy-saving messages in regional languages through innovative and engaging
digital content.
The initiative aligns
with the government's Mission LiFE (Lifestyle for Environment), which seeks to
encourage individuals and communities to adopt sustainable practices and make
environmentally conscious choices in their daily lives.
The 36th National Energy Conservation Awards will be held on December 14, 2026, coinciding with National Energy Conservation Day.
Through its engagement with digital creators, BEE aims to strengthen public outreach and make energy efficiency a more integral part of household consumption, consumer choices and sustainable living practices.
