THEBUSINESSBYTES BUREAU

BHUBANESWAR, JANUARY 20, 2026

Birla Global University (BGU), a premier university from Birla Group, has invited applications for the first batch, i.e., 2026-28 batch of its MBA in Communication Management programme, marking a significant addition to its management education portfolio.

Designed in response to growing industry demand for skilled communication managers across corporate, media, consulting and public policy domains, the programme aligns with the National Education Policy (NEP) 2020’s emphasis on interdisciplinary education, experiential learning and competency-based outcomes. With a sharp focus on communication-led leadership, the initiative underscores BGU’s commitment to preparing future-ready professionals for an increasingly complex and digital-first business environment.

The MBA in Communication Management at BGU has been conceptualised to equip students with the ability to navigate the evolving landscape of brand communication, corporate communication management, crisis communication, media engagement and digital communication. The programme blends management fundamentals with specialised training in corporate communication, branding, advertising, public relations, digital media strategy and content management, while maintaining a strong digital-first orientation that emphasises storytelling, social media strategy, data-driven communication and emerging technologies.

Developed with inputs from industry experts, media professionals and communication leaders, the curriculum places strong emphasis on experiential pedagogy through live projects, case studies, simulations, internships and sustained industry interactions, ensuring practical exposure and career-focused outcomes.

Prof. (Dr.) Kulbhushan Balooni, Vice Chancellor, Birla Global University, said, “Taking Birla Group’s legacy forward with Birla Global University, we are committed to shaping future-ready leaders who can thrive in a data-driven and digitally connected world. As communication increasingly defines leadership, trust, and organisational success, our focus is on integrating strategic thinking, industry relevance, and experiential learning to empower students to create impact, build influence, and drive meaningful informed transformation across sectors.”

Elaborating on the academic vision behind the programme, Dr. Shiv Shankar Das, Dean, Birla School of Communication, Birla Global University, said, “The MBA in Communication Management reflects BGU’s commitment to addressing the evolving needs of organisations where communication plays a strategic role in leadership, governance, and brand building. The programme is designed to create professionals who can think strategically, communicate ethically, and lead confidently in complex business environments.”

BGU’s learning ecosystem is structured to foster creativity, innovation, critical thinking and strategic decision-making, enabling graduates to pursue leadership roles across communication-driven industries such as corporate communication, brand management, media strategy, digital marketing, public affairs and consultancy.

For admissions, candidates with valid scores in CAT, XAT, GMAT, CMAT or MAT can apply using their respective entrance exam scores, while those without these scores may appear for the Birla Global University Entrance Test (BET), followed by a Written Ability Test and Personal Interview. Applicants must hold a bachelor’s degree in any discipline from a recognised university with a minimum of 50 per cent aggregate or equivalent CGPA, with a relaxation to 45 per cent for reserved categories as per norms.

Applications are to be submitted online through the university’s application portal, with shortlisted candidates being invited for further selection rounds.

The application process opened on 26th September 2025 and will close on 31st June 2026, offering aspiring professionals a timely opportunity to join BGU’s inaugural cohort of this specialised management programme.