THEBUSINESSBYTES BUREAU

PURI, JULY 16, 2026

The Indian National Trust for Art and Cultural Heritage (INTACH) on Thursday launched its new centrally driven national programme, "Project Gaja-Lok – Elephant Lands and their Cultural Symbolism in Asia," from the historic land of the Gajapati Kings in Puri during the auspicious Rath Yatra of Lord Jagannath.

The inaugural exhibition was formally opened by eminent sculptor and Padma Vibhushan awardee Sudarshan Sahoo near the Buddha Temple in Puri. The exhibition will remain open to the public from 9 a.m. to 9 p.m. daily until July 25, 2026.

The event was organised by the INTACH Puri District Chapter under the guidance of noted environmentalist and Odisha State Convener Biswajit Mohanty. The nationwide rollout of Project Gaja-Lok will commence simultaneously across all INTACH chapters from July 17, 2026.

Speaking on the occasion, speakers noted that INTACH has been working through its district chapters with local resources for more than four decades. To ensure greater coordination, technical guidance and uniform implementation, the Trust has now introduced common national programmes. Project Gaja-Lok, coordinated by the INTACH ICH Division, is a transnational culture-nature initiative focusing on elephants, their habitats and their deep cultural symbolism across Asia.

Subas Chandra Rath, Convener of the INTACH Puri Chapter, said the project will document the living relationship between elephants, forests, temples, crafts and rituals in Odisha. Sanjay Kumar Baral, Co-Convener of the INTACH Puri Chapter, added that the programme will actively involve local communities, schools and heritage volunteers in conservation and awareness initiatives.

Launching the project in Puri during Rath Yatra was intended to underscore the profound spiritual and cultural significance of elephants in the traditions of Lord Jagannath and Odisha's rich heritage.

The exhibition highlights the enduring cultural relationship between humans and elephants, showcasing traditional knowledge systems, conservation challenges and artistic representations from across Asia.

Among those present were heritage experts Debi Prasanna Nanda, Shyamasundar Mohapatra, Ashok Kumar Satapathy, Rabi Narayan Sahoo, Kashinath Nayak, Jyotsna Mohapatra, Siddharth Mohapatra and several other life members of INTACH. On the occasion, the Puri Chapter also felicitated Sunil Biswal for his outstanding contribution to the fields of history and heritage.

The INTACH Puri Chapter has appealed to citizens, students, scholars and heritage enthusiasts to visit the exhibition and become part of the movement to celebrate and conserve India's rich cultural and natural heritage.