THEBUSINESSBTES BUREAU
MUMBAI, FEBRUARY 27, 2026
Jio Finance Platform and Service Limited (JFPSL), a wholly-owned
subsidiary of Jio Financial Services Limited (JFSL), has unveiled the all-new
JioFinance app, positioning it as an intelligent digital marketplace designed
to reshape how Indians discover, manage and act on financial opportunities.
Through ‘Finsider’, an exclusive early access programme, users will get the
first opportunity to experience the platform’s hyper-personalised capabilities
and share feedback that will help shape its evolution.
Moving beyond the traditional model of listing financial products, the
app uses Agentic AI and Neural Networks to deliver a real-time, always-on
financial experience that adapts to each user’s life context. The platform
analyses intent, eligibility and financial behaviour through a network of 15 AI
agents and nearly 70 decision engines to compute outcomes and recommend the
most relevant financial solutions.
The JioFinance app brings together a wide spectrum of offerings in a
single digital storefront, including home loans, loans against securities,
personal loans, credit cards, insurance, UPI, life and general insurance,
JioBlackRock mutual funds and investment advisory, fixed deposits, digital
gold, tax filing and planning, and a savings account with automated liquidity
management aimed at optimising returns.
Unlike static interfaces, the app dynamically personalises the home
screen so that no two users see the same layout if their financial needs
differ. A natural language chat interface allows users to type their
requirements and instantly access relevant products without navigating multiple
menus. The integrated JioPoints rewards programme enables users to earn points
on every transaction, redeemable across a wide catalogue of benefits.
Upcoming features include a Financial Fitness Score that evaluates
spending, borrowing, insurance coverage, wealth creation and tax compliance, a
conversational “Personal CFO for Bharat” offering actionable guidance,
autonomous execution of recurring payments and investments, and an exclusive
membership programme with assured value-back on services availed through the
platform.
Hitesh Sethia, Managing Director and Chief Executive Officer, Jio
Financial Services Limited said: "We believe intelligent finance should be
a basic right of all citizens. With the paradigm shift in finance, we are
putting Bharat at the heart of everything we build. As a hyper-personal and
intelligent marketplace for financial services, the new JioFinance app aims to
remove the noise and friction that many of us experience while navigating a
complex financial landscape. This is a platform designed to empower every
Indian with unbiased and actionable financial intelligence, empowering them to
take control of their financial destiny with transparency and trust.”
Users can register to become Finsiders at the designated portal and download or update the JioFinance app via the Play Store or App Store. Participants can engage with the platform, share feedback through the in-app form and earn JioPoints on transactions, redeemable for a range of rewards.
