THEBUSINESSBYTES BUREAU

CUTTACK, JANUARY 29, 2026

Riding on strong volume growth over the past four years, Mahindra’s Truck and Bus Business has further reinforced its presence in eastern India with the inauguration of a state-of-the-art 3S dealership in Cuttack, Odisha. The new facility, operated by Maa Durga Auto Tech, marks a significant step in Mahindra’s strategy to deepen customer reach through superior sales, service and spares infrastructure across key commercial vehicle markets.

Spread across a sprawling 43,560 square feet, the modern dealership is equipped with six advanced service bays capable of servicing more than eight vehicles per day. Designed to deliver faster turnaround and enhanced convenience, the facility also offers driver lodging, 24-hour breakdown assistance and assured availability of AdBlue, underscoring Mahindra’s focus on holistic after-sales support. The dealership is fully geared to cater to Mahindra’s entire commercial vehicle portfolio, including heavy, intermediate and light commercial vehicles, as well as buses.

Inaugurating the facility, Vinod Sahay, President – Trucks, Buses & Construction Equipment and Member of the Mahindra Group Executive Board, said the new Cuttack dealership reflects the company’s commitment to expanding its high-quality service network in Odisha. He highlighted that with the addition of Maa Durga Auto Tech, Mahindra Trucks and Buses, along with SML, now operate over 200 3S dealerships and more than 400 secondary service touchpoints across India, delivering world-class customer care. He added that the Mahindra Group currently commands close to 7 percent market share in trucks and buses and a strong 24 percent share in I&LCV buses, with ambitions to scale overall market share to 10–12 percent by FY31 and over 20 percent by FY36.

Dr. Venkat Srinivas, Business Head – Mahindra Trucks, Buses & Construction Equipment, said the company’s relentless focus on customer-centricity continues to drive disruptive value propositions in the commercial vehicle segment. He noted that Mahindra’s offerings combine guaranteed higher mileage, the advanced iMAXX telematics platform that enables fleet owners to exercise complete control over operations, and a rapidly expanding service ecosystem. This integrated approach, he said, is aimed at delivering one of the best ownership experiences in the Indian commercial vehicle industry.

Mahindra’s BLAZO X, FURIO, OPTIMO and JAYO ranges stand out in the Indian CV market for being backed by industry-first double service guarantees, including a back-on-road assurance within 48 hours or compensation of ₹1,000 per day, and a guaranteed vehicle turnaround within 36 hours at dealer workshops or compensation of ₹3,000 per day. Continuous product innovation and an unwavering obsession with customer satisfaction have enabled Mahindra to offer these differentiated commitments.

With the combined Mahindra and SML network now encompassing over 200 3S dealerships, more than 400 secondary service touchpoints, over 2,000 spares retailers, 200-plus mobile service vans and workshops, and 22 exclusive M-Parts Plaza outlets, the company has built one of the most comprehensive commercial vehicle support ecosystems in the country. This is further strengthened by India’s first multilingual NOW 24x7 helpline, manned by technical experts to provide instant support and swift complaint resolution for customers and drivers alike.