THEBUSINESSBYTES
BUREAU
NEW
DELHI, OCTOBER 19, 2026
The government will
launch a nationwide financial inclusion campaign from October 21 to December
31, targeting 2.70 lakh gram panchayats and urban local bodies to expand access
to banking, insurance and pension schemes, while strengthening financial
security and awareness among citizens.
The campaign, to be
organised by the Department of Financial Services (DFS), will see banks conduct
special camps to facilitate enrolments under key social security schemes, open
bank accounts, complete KYC formalities and spread awareness about digital
frauds and unclaimed financial assets.
The initiative aims
to ensure wider coverage of financial inclusion schemes and deliver essential
financial services to people at the grassroots level, particularly those yet to
be brought fully into the formal financial system.
During the campaign,
banks will facilitate enrolments under the Pradhan Mantri Jeevan Jyoti Bima
Yojana (PMJJBY), Pradhan Mantri Suraksha Bima Yojana (PMSBY) and Atal Pension
Yojana (APY). The camps will also support Aadhaar seeding under PMJJBY and
PMSBY, besides opening accounts under the Pradhan Mantri Jan Dhan Yojana
(PMJDY).
Banks will undertake
re-KYC of existing PMJDY and other savings accounts, generate Central KYC
(C-KYC) identification numbers wherever pending, and facilitate the updating of
nominations in savings accounts and other facilities, including lockers.
The campaign will
also feature awareness sessions on financial inclusion schemes, digital fraud
prevention and the government's 'Aapki Poonji, Aapka Adhikar' initiative, which
focuses on unclaimed financial assets.
In a push to
strengthen agricultural credit and insurance coverage, banks will source Kisan
Credit Card (KCC) applications to help achieve saturation among eligible
PM-Kisan beneficiaries. They will also facilitate enrolments under the Pradhan
Mantri Fasal Bima Yojana ahead of the upcoming Rabi season, with the objective
of expanding insurance coverage among KCC account holders.
The campaign reflects
the government's commitment to empowering citizens at the last mile and
building a more inclusive society by ensuring access to formal banking and
other financial services.
A preparatory meeting with senior management of banks and State Level Bankers' Committees (SLBCs) was held on Monday under the chairmanship of the Joint Secretary (Financial Inclusion), Department of Financial Services.
Progress under the campaign will be closely monitored by key stakeholders, including state administrations, banks and the DFS, to ensure effective implementation and wider coverage of the targeted schemes.
