THEBUSINESSBYTES BUREAU
MUMBAI, FEBRUARY 23, 2026
SBI General Insurance, one of India’s leading general insurance
companies, has announced its participation in the ‘Meri Policy Mere Haath’ campaign
under the Pradhan Mantri Fasal Bima Yojana (PMFBY) for the Rabi 2025–26 season.
Scheduled to be held from 15th February to 15th March 2026, the initiative aims
to deliver crop insurance policies directly to farmers’ doorsteps while
strengthening awareness about crop insurance benefits, risk protection, and key
aspects of the PMFBY scheme, including coverage, enrolment, and claim
procedures.
The ‘Meri Policy Mere Haath’ campaign is designed to make crop insurance
more transparent, accessible, and farmer-friendly, ensuring that beneficiaries
not only receive their policy documents but also clearly understand their
entitlements. As part of the campaign, SBI General Insurance will undertake
extensive on-ground outreach programmes across villages and Gram Panchayats,
engaging farmers at the grassroots level and facilitating direct interaction on
policy-related aspects.
The company will organise a series of Fasal Bima Pathshalas,
women-focused awareness workshops, and structured farmer education programmes
across seven states — Madhya Pradesh, Uttar Pradesh, Uttarakhand, Odisha,
Assam, Tamil Nadu, and Andhra Pradesh. These sessions will focus on explaining
policy features, crop coverage, claim intimation processes, and grievance
redressal mechanisms. In addition to physical outreach, SBI General Insurance
will leverage digital and social media platforms to amplify the campaign’s
reach, encourage participation, and promote awareness about the importance of
crop insurance among farming communities.
Speaking of the event, Naveen Chandra Jha, MD and CEO of SBI General
Insurance, said “At SBI General Insurance, we believe farmers are the backbone
of our nation and economy, and it is our responsibility to stand by them. The
‘Meri Policy Mere Haath’ campaign, which we participate annually, reflects our
continued commitment to empowering farmers through timely policy distribution,
improved accessibility, and awareness of crop insurance benefits. By reaching
farmers at their doorsteps and engaging directly at the Gram Panchayat level,
we aim to work closely with stakeholders, build trust in the PMFBY scheme, and
support the farming community in managing agricultural risks more effectively.”
Through initiatives like this, SBI General Insurance continues to deepen
its engagement with India’s farming community, ensuring that insurance reaches
every farmer in an efficient and effective manner. By integrating on-ground
outreach, structured educational programmes, and digital initiatives, the
company reinforces its commitment to strengthening agricultural resilience,
enhancing financial security, and promoting sustainable growth across rural
India.
