THEBUSINESSBYTES BUREAU

MUMBAI, JANUARY 29, 2026

SBI Life Insurance, one of India’s most trusted private life insurers, has unveiled a powerful new brand narrative by onboarding cricketing icons Rishabh Pant and Ravindra Jadeja as its brand ambassadors, introducing them as ‘Jolly’ and ‘Polly’ — two relatable characters that bring to life the balance between personal dreams and family responsibilities.

At a time when awareness around life insurance is steadily rising, SBI Life is sharpening its focus on making the category more meaningful and relevant in everyday life. Anchored in the brand philosophy of ‘Apne Liye, Apno Ke Liye’, the ‘Jolly & Polly’ narrative reinforces a simple yet profound truth: personal aspirations and family commitments are not opposing choices but complementary ones. By securing the financial future of loved ones, individuals gain the freedom and confidence to pursue their own ambitions.

 ‘Jolly’, portrayed by Rishabh Pant, represents instinct, optimism and the courage to live life fully. He encourages people to see planning not as a limitation, but as a shield that protects freedom and fuels ambition. In contrast, ‘Polly’, brought to life by Ravindra Jadeja, embodies composure, foresight and responsibility, guiding conversations with calm assurance and highlighting preparedness as a strength that supports both personal growth and family security.

Together, Jolly and Polly mirror the inner dialogues common across Indian households, gently normalising conversations around life insurance. Their role is not to dramatise protection but to demystify it, showing how financial preparedness empowers individuals to move ahead with optimism and purpose.

As part of the campaign, SBI Life has rolled out two television commercials set in everyday Indian contexts where aspiration meets responsibility. One film follows a young woman aspiring to pursue wrestling, a choice that initially worries her family. With the reassurance of financial protection through SBI Life, her family finds the confidence to support her dreams. The second film portrays a man transitioning into women’s rights law, a decision that raises concerns about financial stability, with Jolly and Polly reinforcing that a secure future allows individuals to choose purpose-driven paths without compromise. Both films culminate in a resonant call to action: “Karo Poore Apne Iraade, Apno Se Kiye Sabhi Vaade.”

Commenting on the campaign, Ravindra Sharma, Chief – Brand, Corporate Communications and CSR, SBI Life Insurance, said India is witnessing a generational shift where people seek meaningful, purpose-led lives while remaining deeply rooted in family responsibilities. He noted that life insurance enables this balance, and through ‘Jolly & Polly’, SBI Life brings this belief alive in a simple and relatable way, empowering individuals to move forward with confidence while safeguarding their loved ones’ future.

He added that by partnering with Rishabh Pant and Ravindra Jadeja, SBI Life is building a narrative that moves conversations around life insurance away from fear and towards empowerment, confidence and everyday relevance, strengthening brand affinity and positioning life insurance as a vital pillar of financial well-being.

Sharing his thoughts, Rishabh Pant said the campaign resonates deeply with his belief in supporting big dreams and creating opportunities for them to flourish. As ‘Jolly’, he hopes to encourage families to let the younger generation chase their passions, adding that SBI Life’s commitment to empowering aspirations makes the association feel natural and meaningful.

Ravindra Jadeja said that as ‘Polly’, he aims to encourage thoughtful planning so individuals do not have to choose between personal dreams and family responsibilities. He described the association as an opportunity to engage with households across the country and inspire a cultural shift where preparedness and ambition go hand in hand.

Through ‘Jolly & Polly’, SBI Life is building a long-term storytelling universe that reflects modern India’s evolving outlook on life, ambition and responsibility. As these characters become familiar voices in homes across the country, SBI Life positions itself as a trusted partner, empowering individuals to pursue their dreams while standing firmly by the promises made to their loved ones.