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Amway forays into vegetable and fruit hygiene segment



Amway India today announced the launch of its latest innovation in home care category with Amway Home Fruit & Veggie Wash, a 5-in-1 cleaning solution for fruits and vegetables. Building on its expertise in homecare solutions and in its endeavor to cater to the growing need for hygiene care products, Amway forayed into the vegetable and fruit hygiene space with this launch.

Amway Home Fruit & Veggie Wash has no added chlorine, bleach, alcohol, artificial color or animal-based ingredients. It is scientifically lab-tested against 197 pesticides and is proven to remove surface germs (bacteria and fungus), surface pesticides, waxes, surface heavy metals along with dirt and dust from fruits, vegetables and cereals without leaving any residue.

Priced at Rs. 249 for a 500ml pack, Amway Home Fruit & Veggie Wash will be sold through Amway Direct Retailer/Amway Direct Sellers or can also be purchased through a servicing Amway Direct Retailer/Amway Direct Seller by visiting www.amway.in.

Commenting on the launch, Anshu Budhraja, CEO, Amway India said, “Continuing our commitment to offering the highest quality and versatile products, we have launched Amway Home Fruit & Veggie Wash. The product contains naturally derived cleansing agents with no harmful residue. Riding on Amway’s 60 plus years of expertise in developing environment-friendly homecare solutions, this innovation aims to address the growing need of our consumers for hygiene products.”

Talking about the innovation, Ajay Khanna, Chief Marketing Officer, Amway India, said, “We are confident that Amway Home Fruit & Veggie Wash will be able to cater to the immediate need of our direct sellers and customers. Comprising of 11 products in the home care portfolio, the company is foreseeing the category to register Rs. 250 crore by 2025.”

With shifting consumer priorities, Amway India has witnessed a significant surge in the demand for home care and home hygiene products with Amway Pursue Disinfectant Cleaner and Amway Home LOC multi-purpose cleaner emerging as best-selling SKUs. Additionally, to meet the immediate consumer need and demand, in the last few months, Amway has also introduced Persona Hand Sanitizer Gel, which was conceptualized and developed within 30 days. The company plans to continue with the new product development to further strengthen its portfolio.            

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