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Livinguard AG launches LivinguardCARES in India


MUMBAI, FEB 17, 2021

Globally renowned hygiene brand Livinguard AG has partnered with PadSquad to donate 50,000 reusable antiviral Livinguard masks and 43,500 reusable, antimicrobial sanitary napkins ‘Saafkins’ as part of their global initiative, ‘LivinguardCARES’.

The beneficiaries include several divisions of the Mumbai Police, Brihanmumbai Municipal Corporation (BMC), State Women’s Development Corporation, Income Tax Department, Maharashtra Maritime Board, and inhabitants of urban slums and surrounding shopkeepers. 

Textiles treated with Livinguard Technology have been scientifically proven to destroy 99.9% bacteria and viruses, including SARS-CoV-2 (the virus that causes COVID-19). Furthermore, they are reusable and washable up to 6 months, effectively replacing 210 single-use masks.

Speaking on the initiative, Sanjeev Swamy, Founder, Inventor & CEO, Livinguard AG, said, “Coming face-to-face with the virus daily has been inevitable for our frontline workers. It’s these people at the front line, that we at Livinguard, feel we can most help.”

 Saafkins – reusable, washable napkins – also take full advantage of Livinguard’s revolutionary antimicrobial technology; just 2 Saafkins can provide sanitary protection to women and girls for a whole year. Saafkins starts at just Rs. 200 and can be washed easily under running water and reused up to 1 year. 

Livinguard has also collaborated with PadSquad to provide 40,000 ‘Saafkins’ to women and girls in the tribal belts of Maharashtra, Sundarbans (West Bengal), Telangana and Andhra Pradesh.

“We are glad to join hands with PadSquad, the BMC, Mumbai Police, IT department and Maritime Board in a historic partnership that brings together the private, public and social sectors in a bold step towards a healthy and more sustainable future,” said Sanjeev Swamy.

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