The Business Bytes
TBB BUREAU
BHUBANESWAR, SEPT 27, 2023
E-commerce major Amazon has onboarded more than 3,700 retailers in Odisha on its platform through its programme ‘Local shops on Amazon’.
The programme was launched in 2020, which attracts retail shop owners to list their business on the platform for increased sales and presence.
The company has retailers from Bhubaneswar, Jajpur, Bhadrak, Puri, Nabarangapur and Boudh. The sellers belong to various categories, including Wireless accessories, Home & Kitchen, Health & Personal care, Lawn & garden, Apparel, Musical Instruments, Furniture, etc., said Abhishek Jain, Head of the Local Shops division at Amazon India, while talking to media persons here on Wednesday.
“I am truly inspired by the remarkable transformation happening in Odisha through the ‘Local Shops on Amazon’ program. It’s not just a program; it’s a testament to the entrepreneurial spirit of local shop owners, who have embraced this initiative and witnessed exceptional growth. Their journey from offline to online, powered by Amazon’s tools and support, is a testament to the endless possibilities of digital commerce. We’re proud to bring the benefits of e-commerce to offline retailers and neighbourhood stores, allowing them to reach customers far and wide while preserving the essence of local businesses. Bhubaneswar is at the forefront of this revolution, and we are excited to see how technology is empowering local entrepreneurs to thrive in the digital age.”
At national level, the company has onboarded more than 3 lakh retail shop owners in 344 cities, he added.
The sellers can continue to sell through their own online and physical modes in addition to the company’s platform. They can also fulfil orders received from other platforms using the company’s logistics channel, said Jain.
With Indian festive season round the corner, there is a huge opportunity for Local Shop owners to grow their business online as there will be a surge in demand for festive and related products, he added.
The company plans to increase the number of local shops on its platform ahead of the festive season.
In the recently concluded, Prime Day 2023, Small and Medium Businesses (SMB) saw a strong sale as SMBs on Amazon.in received 20 orders every second and over 90,000 SMB sellers received orders from Prime members across 19,000+ PIN codes in India. By taking advantage of the increased demand, traffic, and special offers, MSMEs can boost their sales and reach new customers.
