THEBUSINESSBYTES BUREAU

BHUBANESWAR, MARCH 6, 2026

Emphasising that a balanced and progressive society can only be achieved through partnership rather than competition between men and women, Additional Director General of the Press Information Bureau (PIB) and Central Bureau of Communication (CBC) for the Odisha and Jharkhand Region, Akhil Kumar Mishra, on Friday underscored the need for collective efforts to bridge the digital gender divide and strengthen women’s participation in society.

The Central Bureau of Communication (CBC) and Press Information Bureau (PIB), Bhubaneswar, under the Ministry of Information & Broadcasting, Government of India, organised a special programme to celebrate International Women’s Day 2026, centred on the theme “Bridging the Digital Gender Divide.”

The programme was chaired by Akhil Kumar Mishra, Additional Director General, PIB & CBC (Odisha and Jharkhand Region). Paramita Satpathy, former Principal Chief Commissioner of Income Tax, Odisha, attended the event as the Chief Guest, while Dr. Bibhabari Bal, Head of the Department of Sociology at BJB Autonomous College, joined as the Chief Speaker. The event brought together students, media professionals and communication officers to deliberate on issues of digital inclusion and women’s empowerment.

Addressing the gathering, Mishra reframed the concept of the “Digital Gender Divide” through the lens of individual agency and India’s philosophical traditions. Drawing references from narratives in the Ramayana and Mahabharata, he noted that women’s dignity, strength and power of choice have long been embedded in India’s cultural ethos. He emphasised that empowerment extends beyond mere access to technology and must include the freedom and opportunity for women to participate fully in all spheres of life. Stressing the importance of cooperation between genders, he remarked that meaningful progress lies in men and women moving forward together, supporting and strengthening one another to build a balanced and inclusive society.

Speaking on the occasion, Paramita Satpathy highlighted the remarkable progress women have achieved across diverse sectors in recent years. She observed that women today are steadily breaking barriers and expanding their presence in fields that were once limited to them. While acknowledging individual success stories, she emphasised that the larger objective should be ensuring collective empowerment for all women. Encouraging the young students present at the event, Satpathy urged them to build their own identity beyond professional achievements and contribute meaningfully to society with confidence, commitment and a clear sense of purpose.

In her address, Dr. Bibhabari Bal pointed out that the digital gender divide is closely linked to deeper social and structural inequalities that restrict women’s access to technology and digital opportunities. She stressed that enhancing digital literacy and strengthening technological capabilities among women is essential for enabling their meaningful participation in today’s rapidly evolving digital society.

As part of the celebration, several prominent women media professionals were felicitated for their valuable contributions to the media industry. The programme also witnessed active youth engagement through an interactive question-and-answer session with students from SOA University. A thematic drama performance by S&D staff artists further enriched the event and conveyed the message of gender equality and digital empowerment.

Earlier, Pradeep Kumar Choudhury, Assistant Director, CBC, delivered the welcome address. Participation certificates were distributed to students who actively took part in the programme during the concluding session. The vote of thanks was proposed by Sasmita Paikaray, Field Publicity Officer, CBC.