THEBUSINESSBYTES BUREAU

DHENKANAL, MAY 6, 2026

Emphasising that communication must be clear and easily understood, Press Information Bureau (PIB) Additional Director General Akhil Kumar Mishra on Wednesday said that the language of communication should always be simple to ensure better public connect and meaningful outcomes.

Mishra, who also serves as Additional Director General of PIB and the Central Bureau of Communication, Bhubaneswar, was addressing a training programme for newly appointed Sub-Divisional Information and Public Relations Officers of the Odisha Information Service (OIS) at the Indian Institute of Mass Communication (IIMC), Dhenkanal. He delivered a presentation on “Development Communication: Changing Dimensions of Government Communication Systems.”

Interacting with the officers, Mishra highlighted that communication does not end with dissemination of information; understanding public feedback is equally crucial. “There is a strong link between communication and development. Officials must assess how people respond after receiving information,” he said, underlining the need for a two-way communication approach.

He stressed the vital role of effective communication in the day-to-day functioning of information officers, particularly in taking government policies and initiatives to the grassroots. He also cautioned that misinformation should not find space in official communication, urging officers to verify facts thoroughly before dissemination.

To reinforce the importance of accuracy, Mishra guided participants through a group activity demonstrating the difference between correct and incorrect information and its impact on society.

The session also featured audio-visual presentations on key government schemes such as Swachh Bharat Abhiyan, Pradhan Mantri Jan Dhan Yojana, and Pradhan Mantri Fasal Bima Yojana. Mishra elaborated on how strategic communication plays a pivotal role in enhancing awareness and effectiveness of such flagship initiatives.

The programme provided a comprehensive platform for the officers to understand evolving trends in government communication and the importance of clarity, accuracy, and responsiveness in public engagement.