THEBUSINESSBYTES BUREAU

KASHIPUR, JANUARY 13, 2026

Aditya Alumina Refinery, Kansariguda, a unit of Hindalco Industries Limited under the Aditya Birla Group, has launched Project Udyamee with the signing of a Memorandum of Understanding with Mahashakti Foundation on January 9, 2026. The initiative marks a significant step towards promoting entrepreneurship among local youth and women while building a sustainable and inclusive entrepreneurial ecosystem in the region.

aditya-1Project Udyamee aims to establish a Rural Business Incubation Centre that will support aspiring entrepreneurs in developing and strengthening micro-enterprises. The programme will provide end-to-end assistance including enterprise mapping, business plan development, institutional convergence and linkages, market facilitation services, and entrepreneurship capacity building at the grassroots level.

The initiative will encourage enterprise development across manufacturing, trading, small businesses and service sectors, enabling sustainable income generation and fostering economic self-reliance among local communities. By nurturing entrepreneurship at the grassroots, Project Udyamee is expected to contribute meaningfully to the socio-economic development of the region.

The MoU was signed by Mazhar Beig, Unit Head and President, Aditya Alumina Refinery, in the presence of Deepak Mohanty, Head – HR, IR and CSR, and Basudev Khuntiya, Head – F&A. Jugal Kishor Patnaik, Founder of Mahashakti Foundation, signed the agreement on behalf of the foundation. Officials from both organisations were present on the occasion.

Addressing the gathering, Mazhar Beig said that Project Udyamee reflects Aditya Alumina Refinery’s strong commitment to inclusive economic development by empowering local youth and women to adopt entrepreneurship as a sustainable livelihood option. He added that the initiative would not only create entrepreneurs in the region but also significantly boost the local economy.