THEBUSINESSBYTES BUREAU
JAIPUR, NOVEMBER 3, 2026
Forevermark Diamond Jewellery, part of the De Beers Group, has unveiled
Princess Gauravi Kumari of Jaipur as the face of its latest festive campaign,
seeking to celebrate women's individuality, personal expression and the
evolving meaning of festive dressing.
Titled 'This One's for Me', the campaign encourages women to embrace the
joy of choosing jewellery for themselves, moving beyond conventional gifting traditions
to celebrate personal milestones and meaningful moments on their own terms.
Set against Jaipur's rich cultural heritage, the campaign film features
Princess Gauravi Kumari showcasing Forevermark Diamond Jewellery through a
series of festive moments. It highlights the growing trend of women blending
traditional influences with contemporary sensibilities to create individual
expressions of style.
The campaign also underscores Forevermark's focus on natural diamonds,
each selected for its rarity and responsibly sourced origins and carrying a
unique inscription as a mark of authenticity. The collection features solitaire
pieces for significant milestones, versatile designs for everyday wear,
jewellery for festive gatherings and family celebrations, as well as gifting
options.
"Festivals have always been a time when heritage, family and
personal expression come together. The way we celebrate may change, but the
meaning behind these moments continues to remain important," Mallikarjuna
Reddy Yarabolu, Managing Director, Forevermark, De Beers India Pvt Ltd, said.
He said the association with Princess Gauravi Kumari reflects a strong
connection with heritage, interpreted through a contemporary perspective,
adding that natural diamond jewellery represents moments that can carry meaning
across generations while remaining relevant to modern women.
Princess Gauravi Kumari said personal style has always been a form of
self-expression and the festive season offers an opportunity to celebrate
traditions while giving them an individual interpretation.
"Growing up in Jaipur has given me a deep appreciation for heritage,
craftsmanship and the stories behind the things we wear. Forevermark Diamond
Jewellery reflects this beautifully, bringing together timeless natural
diamonds with contemporary elegance," she said.
The campaign film seeks to capture the changing dynamics of festive fashion, where tradition is increasingly being reinterpreted through individual choices, personal style and jewellery that holds emotional significance.
Through the campaign, Forevermark aims to position natural diamond jewellery not merely as an accessory for special occasions but also as a personal expression of identity and a lasting symbol of life's treasured moments.
