THEBUSINESSBYTES BUREAU

BHUBANESWAR, OCTOBER 13, 2026

Tata Power Central Odisha Distribution Limited (TPCODL) has reached more than 14,300 consumers across 779 villages in eight districts of Odisha through its mobile Solar Rath initiative, generating over 9,198 enquiries on rooftop solar installations and the PM Surya Ghar: Muft Bijli Yojana.

The initiative, aimed at promoting clean energy adoption at the grassroots level, covered 12,193 km across Dhenkanal, Angul, Puri, Khordha, Nayagarh, Cuttack, Kendrapara and Jagatsinghpur, taking awareness of rooftop solar benefits and government incentives directly to rural communities.

The Solar Rath was designed to bridge the information gap surrounding rooftop solar installations by educating consumers about the benefits of solar energy, the installation process and subsidies available under the PM Surya Ghar scheme. The campaign also sought to encourage households to explore rooftop solar as an accessible and sustainable energy solution.

A key component of the initiative was the involvement of Solar Sanga representatives, who accompanied the mobile outreach vehicle and engaged directly with consumers in villages. They explained the benefits of rooftop solar, addressed queries regarding installation and subsidies, and provided information on the provisions of the government scheme.

The campaign generated 9,198 enquiries, indicating considerable consumer interest in rooftop solar and creating opportunities for further engagement to facilitate adoption.

Among the districts covered, Puri recorded the highest outreach at 198 villages, followed by Khordha with 173 villages, Cuttack with 90, Angul with 89, Dhenkanal with 78, Jagatsinghpur with 68, Nayagarh with 61 and Kendrapara with 22 villages.

The outreach comes as rooftop solar adoption in Central Odisha has crossed 79,900 installations, reflecting the growing focus on decentralised renewable energy and household-level participation in the clean energy transition.

Speaking on the initiative, Gajanan S Kale, Chief – Odisha Distribution Business, Tata Power, and CEO of TPCODL, said the Solar Rath was conceptualised to take the rooftop solar conversation directly to communities and make information about the PM Surya Ghar: Muft Bijli Yojana more accessible.

 “The response across eight districts highlights the value of direct, grassroots engagement. Each interaction helps build awareness, address consumer queries and encourage more households to explore the benefits of rooftop solar,” Kale said.

TPCODL said the initiative reinforces its efforts to strengthen consumer awareness, improve access to information on rooftop solar and support the adoption of clean energy across Central Odisha.

The company distributes electricity across Central Odisha and is undertaking awareness initiatives to encourage consumers to explore renewable energy solutions for their homes.