THEBUSINESSBYTES BUREAU

NEW DELHI, MARCH 31, 2026

Calling it a defining opportunity for the country’s sports ecosystem, Secretary (Sports), Union Ministry of Youth Affairs and Sports, Hari Ranjan Rao on Tuesday urged industry leaders to position India as a global hub for sports goods manufacturing, stating that the present phase represents a “golden moment” for the sector to scale internationally and enhance export competitiveness.

Addressing exhibitors, international buyers and stakeholders at the 4th edition of the India Sporting Goods Fair (ISGF) 2026, Rao said the sports manufacturing industry is entering a high-growth phase supported by policy momentum, innovation and expanding global demand. “This is the golden moment for India’s sports goods industry; think big and scale globally,” he emphasised, outlining the Government’s ambitious vision to transform India into a major manufacturing and export destination for sports equipment.

Highlighting the scale of opportunity, Rao noted that India is targeting a massive increase in sports goods exports from approximately ₹3,000 crore to ₹80,000 crore in the coming years. “If we have to move from ₹3,000 crore to ₹80,000 crore, every manufacturer will have to multiply their scale nearly 25 times. If you do not dream big, you will not be able to achieve it,” he said, urging entrepreneurs to adopt aggressive growth strategies driven by investment, technology and global partnerships.

He also called for India to host the world’s largest sports goods exhibition in the future, inviting participation from leading global manufacturers and innovators. Stressing the Government’s commitment to supporting the sector, Rao informed that ₹500 crore has already been allocated in the Union Budget to strengthen sports goods manufacturing, with policy backing aimed at encouraging new entrants, fostering joint ventures and promoting international collaborations.

Joint Secretary (Sports), Vineel Krishna, echoed the Government’s optimism about the sector’s growth trajectory, stating that sports manufacturing is poised to play a significant role in strengthening India’s position in the global sports economy. “The Government is very ambitious about expanding the sports goods manufacturing sector, not only to meet domestic demand but also to enhance India’s global export potential,” he said.

He further revealed that the proposed sports goods manufacturing scheme is expected to be launched in the coming months after necessary approvals, signalling enhanced policy support for the industry. Krishna also noted the increasing interest shown by several State Governments in promoting sports manufacturing clusters and facilitating infrastructure development.

 “The next decade is going to be transformational for the sports sector, and all of you will be part of this growth story,” he added, encouraging manufacturers and exporters to capitalise on emerging opportunities.

Organised by the Sports Goods and Toys Export Promotion Council, the India Sporting Goods Fair (ISGF) 2026 is being held from March 31 to April 2 at Yashobhoomi, Dwarka. The 4th edition of the fair features 75 exhibitors showcasing a wide spectrum of products including athletic equipment, badminton and tennis gear, boxing accessories, cricket equipment, fitness products, sports apparel, indoor sports equipment and toys.

With strong policy backing, rising global demand and increasing industry participation, ISGF 2026 underscores India’s growing ambition to emerge as a leading global centre for sports goods manufacturing and innovation.