THEBUSINESSBYTES
BUREAU
JHARSUGUDA,
JUNE 6, 2026
Reinforcing its
commitment to preventive healthcare and community well-being, Vedanta Aluminium, India’s largest
producer of aluminium, observed World No Tobacco Day through a
comprehensive awareness campaign in Jharsuguda in collaboration with the
District Health Department. The initiative, aligned with the World Health
Organization’s global theme for 2026, “Unmasking the Appeal – Countering Nicotine
and Tobacco Addiction,” reached more than 300 individuals across the
villages of Brundamal, Budula, Gumkarma and Bishadehi.
World No Tobacco Day
seeks to raise awareness about the health, social, environmental and economic
consequences of tobacco use while encouraging individuals and communities to
embrace healthier lifestyles. In line with this year’s theme, Vedanta
Aluminium’s awareness drive focused on exposing the realities of tobacco and
nicotine addiction, particularly among vulnerable groups such as adolescents.
The programme aimed to equip community members with the knowledge and support
needed to make informed decisions about their health and well-being.
The awareness
sessions were led by medical experts from Vedanta Aluminium’s Mobile Health
Unit (MHU), who engaged participants on the long-term health risks associated
with tobacco consumption, practical strategies for quitting tobacco, the
importance of early diagnosis, and the benefits of adopting healthier
lifestyles. Interactive discussions and counselling sessions further helped
participants understand the link between tobacco use and serious health
conditions, including oral cancer, cardiovascular diseases, respiratory
illnesses and other non-communicable diseases.
Speaking on the
occasion, C Chandru, CEO – Vedanta Aluminium, Jharsuguda, said, “Through
focused health awareness initiatives such as these, we aim to encourage informed
choices, preventive healthcare practices and long-term well-being. Our
partnership with local authorities helps extend critical health education to
the grassroots, building healthier, tobacco-free communities.”
Sharing his
experience, Ramesh Pradhan, a resident of Brundamal village, said, “The
awareness sessions helped us understand the serious health impacts of tobacco
use and the importance of quitting before it affects our families. The guidance
provided was practical and motivating, and many of us are now committed to
making healthier choices.”
Vedanta
Aluminium continues to prioritize healthcare as a key
pillar of its community development efforts across Odisha. Through its Mobile
Health Units and allied interventions, the company delivers doorstep healthcare
services to more than 18,000 individuals and reaches over 2.8 lakh people
annually through preventive health awareness programmes across Jharsuguda and
neighbouring regions. By equipping communities with accurate information and
promoting early intervention, initiatives such as these play a crucial role in
reducing preventable health risks and improving overall quality of life.
