THEBUSINESSBYTES
BUREAU
JHARSUGUDA,
JUNE 12, 2026
Vedanta Aluminium,
India’s largest aluminium producer, is fostering inclusive growth beyond its
industrial operations through Project VedGram, its flagship agriculture and
rural development initiative in Jharsuguda. By integrating modern farming
practices, water conservation measures, livestock support, and livelihood
diversification, the programme is helping rural communities build resilience
and unlock sustainable pathways to prosperity.
Over the past year,
Project VedGram has positively impacted more than 1,000 farmers and rural
households through a range of interventions, including wadi development, paddy
cultivation, livestock enhancement, poultry micro-enterprises, and
pisciculture. These efforts have contributed significantly to improving
farmers’ incomes and strengthening rural livelihoods.
Reaffirming its
commitment to sustainable agriculture, Vedanta Aluminium recently observed
World Agriculture Day by organising a Soil Awareness Programme and Soil Health
Camp for local farmers. The initiative focused on soil conservation, scientific
farming practices, and raising awareness about the critical role of soil health
in enhancing agricultural productivity and long-term sustainability.
Commenting on the
initiative, C. Chandru, CEO, Vedanta Aluminium, Jharsuguda, said, “Sustainable
development begins with empowering communities to become self-reliant. Through
Project VedGram, we are working closely with rural households to strengthen
livelihoods, enhance agricultural productivity, and create opportunities for
long-term prosperity. Our commitment goes beyond economic growth to building
resilient communities that can thrive for generations.”
Sharing his
experience, Rajesh Marei, a farmer from Siriapali village, said, “Before
receiving irrigation support, I depended entirely on rainfall and could grow
only one crop a year. With the support of Vedanta and Project VedGram, I can
now cultivate multiple crops across seasons, increasing my income and reducing
farming risks. This assistance has made a meaningful difference to my family’s
livelihood and future.”
Since its inception,
Project VedGram has facilitated the establishment of 50 wadis across nearly 25
acres, transforming previously unproductive land into income-generating orchards.
To strengthen water security, the initiative has supported the construction of
35 community ponds and 10 farm ponds, improving irrigation access and promoting
water conservation. Solar-powered drinking water systems have also been
installed in Siriapali and Katikela villages, enhancing access to safe drinking
water.
In the livestock
sector, more than 100 farmers have benefited from the distribution of over 800
kg of mineral mixture and 5,300 kg of Harit Dhara feed supplements, providing
essential nutrients to improve animal health and productivity. More than 250
artificial insemination procedures have also been conducted to enhance cattle
breed quality. Additionally, 25 poultry units have been established to support
livelihood diversification.
The project has further strengthened agricultural capabilities through farmer training programmes and field schools that promote improved and sustainable farming practices. More than 200 solar-powered insect traps have been distributed to encourage eco-friendly pest management. Farmers have also received horticulture support through the distribution of tomato and brinjal saplings, along with technical guidance. Furthermore, 150 farmers have been supported under a cash crop initiative promoting potato cultivation.
As Project VedGram continues to expand its footprint, it is creating stronger and more resilient farming ecosystems by enhancing incomes, improving access to resources, and encouraging sustainable agricultural practices. Through such initiatives, Vedanta Aluminium remains committed to driving inclusive rural development and creating lasting value for communities in its operational areas.
