THEBUSINESSBYTES
BUREAU
BHUBANESWAR, JANUARY 28, 2026
Bhubaneswar-based
Advento Communications has brought national recognition to Odisha by winning
the Best Regional PR Award at the India’s Regional PR Awards (IRPRA) 2025,
earning its place among the country’s top 20 PR agencies. The prestigious
awards, which celebrate excellence in public relations across regional India,
were announced in January 2026, followed by a virtual felicitation ceremony
held on January 17, 2026.
Adding to
the moment of pride for the state, two eminent PR professionals from Odisha —
Bijayeeta Tripathy and Pabita Mishra — were conferred with IRPRA 2025 honours
under the coveted #40Under40 category. Bijayeeta Tripathy was recognised for
Best Creative Entertainment Campaign, while Pabita Mishra received the award
for Leading PR Campaign for Startups, acknowledging their strategic brilliance
and impactful storytelling.
Expressing
her gratitude, Bijayeeta Tripathy said that the recognition strengthens their
resolve to deliver the best PR services in Odisha. Pabita Mishra echoed similar
sentiments, stating that the award reflects the trust and confidence clients
have placed in the agency, positioning it as one of Bhubaneswar’s leading PR
firms.
IRPRA
recognises exceptional contributions by PR agencies and professionals who
demonstrate creativity, strategic excellence and measurable impact across
diverse domains such as crisis communication, digital media, startup outreach
and rural engagement. An IRPRA spokesperson noted that the winners exemplify
the next generation of PR excellence, redefining how regional narratives are
shaped and communicated.
The IRPRA
2025 jury comprised renowned communication and media experts including Archana
Muthappa, Kavita Lakhani, Jyotsna Dash Nanda, Tanmana Rath and Smita Srivastava,
whose collective expertise ensured a rigorous and insightful evaluation
process.
