THEBUSINESSBYTES
BUREAU
NEW
DELHI, JULY 14, 2026
Strengthening its
presence in India's fast-growing premium skincare segment, Amway India has
introduced the Artistry Skin Nutrition Multi-Defense UV Protect, an advanced
daily skincare solution designed to protect against multiple environmental
aggressors while nourishing the skin with Nutrilite-powered botanicals. The
launch reinforces the company's strategy of offering science-backed,
nutrition-inspired skincare products that address the evolving needs of
increasingly discerning consumers.
The latest addition
to the Artistry Skin Nutrition portfolio combines broad-spectrum SPF 50+ and
PA++++ protection with advanced skincare science to defend the skin against UVA
and UVB rays, visible light including blue light, infrared exposure, and free
radicals. Enriched with antioxidant-rich Nutrilite-grown botanicals, the
product reflects Amway India's focus on integrating natural ingredients with
cutting-edge skincare technology.
Commenting on the
launch, Rajneesh Chopra, Managing Director, Amway India, said the Indian
skincare market is witnessing a significant shift as consumers increasingly
demand ingredient transparency, scientifically proven formulations, and
products that align with holistic wellness. He said the new offering
underscores Amway's commitment to delivering trusted innovations by combining
advanced skin science with the 90-year heritage of Nutrilite, while catering to
the rising preference for plant-based, purpose-led skincare solutions.
The formulation
features a mineral sunscreen blend of Zinc Oxide and Titanium Dioxide alongside
Nutrilite-grown Pomegranate, which helps soothe skin exposed to pollutants,
Chrysanthemum Morifolium Flower Extract for protection against environmental
stressors, and Carnosine to support defense against UV rays, visible light, and
infrared exposure. The lightweight tinted formula provides an invisible finish
without leaving a white cast, is water-resistant for up to 80 minutes, and is
suitable for everyday use.
Amway said the product has been developed in line with clean beauty standards, being vegan, non-comedogenic, and free from parabens, mineral oil, and sulfate surfactants. As the only beauty brand backed by Nutrilite, Artistry continues to leverage the nutrition brand's botanical expertise to create skincare solutions focused on healthy-looking skin.
Priced at ₹3,399, the Artistry Skin Nutrition Multi-Defense UV Protect is now available through Amway Business Owners and distributors, Amway stores, and the company's official online platform, further strengthening Amway India's premium skincare portfolio amid growing consumer demand for multifunctional, wellness-oriented beauty products.
