THEBUSINESSBYTES BUREAU

BHUBANESWAR, JANUARY 22, 2026

In an era marked by hectic lifestyles, mounting stress and nutritionally compromised diets, maintaining healthy hair, radiant skin and strong nails has become increasingly challenging. Responding to the growing demand for holistic, beauty-from-within solutions, Amway India, one of the country’s leading health and wellbeing companies, has announced the launch of Nutrilite™ Biotin C Plus (with Zinc & Beta Carotene), a scientifically formulated nutraceutical designed to support skin, hair and nail health from within.

Positioned as a ‘beyond biotin’ formulation, Nutrilite Biotin C Plus moves beyond single-ingredient supplements by delivering 100 percent of the Recommended Dietary Allowance (RDA) of three essential nutrients—Biotin, Vitamin C and Zinc—along with the added benefits of Beta Carotene. Backed by Nutrilite’s over 90 years of nutrition expertise, the product reflects Amway’s continued commitment to science-backed, plant-forward wellness and everyday nutrition aligned with recommended dietary guidelines.

Speaking on the launch, Rajneesh Chopra, Managing Director, Amway India, said that consumers today increasingly understand the deep connection between overall wellbeing and external appearance. He noted that the new product strengthens Amway’s ‘beauty from within’ nutrition portfolio by offering a comprehensive, multi-nutrient formulation that supports everyday wellness needs, while also underscoring the company’s focus on accelerating innovation that empowers individuals to take charge of their health from within.

Nutrilite Biotin C Plus brings together a carefully curated blend of nutrients with proven benefits. Biotin supports healthy hair growth and follicle function, while Zinc helps strengthen nails and contributes to maintaining healthy skin. Vitamin C plays a vital role in collagen production and offers antioxidant protection against oxidative stress. Complementing these, Beta Carotene, derived from algae — one of nature’s richest plant sources — helps protect the skin against sun damage, offering photoprotection against UV-induced erythema and supporting overall skin resilience.

Designed for adults aged 18 years and above, the product is intended to be consumed as one tablet daily as part of a balanced diet and healthy lifestyle. As a nutraceutical, it is not meant for medicinal use and should not be considered a substitute for a varied diet.

Nutrilite Biotin C Plus (with Zinc & Beta Carotene) is now available exclusively through Amway Business Owners and Distributors, Amway stores across India, and on www.amway.in, further strengthening Amway India’s portfolio of solutions focused on holistic health and inner beauty.