THEBUSINESSBYTES BUREAU

GURUGRAM, JANUARY 13, 2026

BMW Group India has clocked its highest-ever annual performance, cementing its leadership position in India’s luxury automobile market with robust double-digit growth and a sharp acceleration in electric mobility. The company delivered 18,001 cars in calendar year 2025, marking a strong 14 per cent year-on-year growth in a competitive and fast-evolving business environment. Of these, BMW accounted for 17,271 units, MINI contributed 730 units, while BMW Motorrad recorded deliveries of 5,841 motorcycles.

The milestone underscores BMW Group India’s sustained momentum, with the company posting record-breaking sales for the fourth consecutive year. Every month and quarter of 2025 turned out to be the best on record, with quarterly growth consistently outperforming the average expansion of the Indian luxury car segment. The October–December quarter stood out in particular, as car sales peaked at an all-time high of 6,023 units, reflecting a 17 per cent jump over the same period last year.

Commenting on the achievement, Hardeep Singh Brar, President and CEO, BMW Group India, said the company’s performance reflects deep-rooted brand trust and aspiration among Indian customers. He noted that growth has been broad-based across internal combustion and electric vehicles, sedans and Sports Activity Vehicles, as well as long wheelbase models. He added that BMW’s leadership in the luxury electric segment is not only advancing sustainable mobility but also expanding the overall size of India’s premium car market, while the company remains focused on driving pleasure, customer-centricity and a strong dealer network.

A key driver of growth in 2025 was BMW Group India’s aggressive product offensive, which saw the launch of 20 new products across BMW, MINI and BMW Motorrad. New-generation models such as the BMW iX1 Long Wheelbase, BMW X3, BMW 2 Series Gran Coupe, MINI JCW Countryman All4 and MINI Convertible strengthened the portfolio, while the motorcycle range was reinforced by the BMW R 1300 GS Adventure and the high-performance BMW S 1000 RR.

Electric mobility emerged as a major highlight, with BMW Group India retaining its position as the most preferred luxury EV brand in the country. Deliveries of BMW and MINI electric vehicles surged to 3,753 units in 2025, recording an exceptional 200 per cent growth year-on-year. EVs now account for 21 per cent of total car sales, a sharp rise from 8 per cent last year. BMW continues to command the largest share of India’s luxury electric segment, with the BMW i7 leading the top end and the BMW iX1 dominating the entry-level premium EV space, also emerging as the highest-selling EV in its segment.

To support this rapid adoption, the company expanded its luxury electric ecosystem through initiatives such as Destination Charging, Smart E-Routing, Charging Concierge and the High Performance Electric Corridor. BMW and MINI customers can now access over 6,000 charging points nationwide through partnerships with leading service providers. The group currently offers the widest luxury EV lineup in India, comprising seven electric cars and two electric scooters.

Long wheelbase models witnessed exceptional traction, with sales soaring 162 per cent year-on-year to 8,608 units. These models now account for half of BMW’s total sales, up from 29 per cent a year ago, reflecting Indian customers’ growing preference for enhanced space, comfort and rear-seat luxury. The BMW 3 Series continued its dominance as the highest-selling premium sedan in its segment.

Sports Activity Vehicles remained the backbone of BMW Group India’s portfolio, with deliveries rising 22 per cent year-on-year to 10,748 units. SAVs contributed 60 per cent of total sales, led by the BMW X1, followed by the BMW X5. MINI India also posted steady growth, delivering 730 units in 2025, with the MINI Cooper S recording a strong 47 per cent growth in demand.

BMW Motorrad reinforced its leadership in the premium motorcycle space, driven by strong demand for both locally produced and imported high-performance bikes. The BMW G 310 RR emerged as the highest-selling smart-cc motorcycle, while models such as the BMW S 1000 RR and GS range remained in high demand among enthusiasts.

Looking ahead, BMW Group India is sharpening its focus on customer experience with the rollout of its Retail.NEXT concept, aimed at creating future-ready, immersive retail spaces. The company currently operates 97 touchpoints across 40 cities and plans to add 19 new outlets in 18 cities in 2026. Complementing this expansion, BMW India Financial Services continues to play a pivotal role in driving sales through its BMW Smart Finance solutions, offering flexible ownership options, assured buy-back and attractive financing schemes.

With record sales, a commanding EV presence and an expanding retail and service network, BMW Group India has set a strong foundation for sustained growth as it accelerates into 2026.