THEBUSINESSBYTES
BUREAU
BHUBANESWAR,
JUNE 3, 2026
Emphasising that breaking barriers of
communication is essential for fostering better understanding, cooperation and
effective governance, Akhil Kumar Mishra, Additional Director General, PIB and
CBC Bhubaneswar, on Wednesday called for continuous dialogue and proactive
dissemination of information on government initiatives to ensure that the benefits
of welfare schemes reach every section of society.
Mishra was addressing the monthly
meeting of the Inter Media Publicity Coordination Committee (IMPCC)–Odisha
Region held at NABM-Prasar Bharati, Bhubaneswar. The meeting focused on
communication and outreach strategies for the campaign, “12 Years of NDA Government: Success, Achievements & Milestones.”
Highlighting the significance of
effective communication in governance, Mishra drew lessons from Albert Camus'
short story The Silent Man (1957). He
observed that silence, while often a form of communication, can also create
barriers between institutions and people if left unaddressed. Stressing the
need for sustained public engagement, he urged officials from key Central and
State government departments as well as public sector undertakings to
proactively communicate developmental initiatives and public welfare
programmes. He also called for stronger collaboration among communication units
to enhance citizen outreach and bridge information gaps.
The meeting brought together
representatives of various media units, government departments and public
sector undertakings, who reviewed important activities undertaken by their
respective organisations. Participants shared achievements, best practices and
innovative outreach initiatives aimed at strengthening public awareness and
engagement.
Among those who participated in the
deliberations were Dr. Abhishek Mishra, Deputy Director, Doordarshan Kendra
(DDK), Bhubaneswar; Dr. J.K. Sundaray, Senior Scientist, CIFA; Dr. Suchitra
from the Department of Health; Jagadish Sahu, Assistant Director, MSME;
Ratikanta Nayak, Chief Manager (Corporate Communication), Paradip Port
Authority; Dr. Laxmidhar Behera from the Regional Institute of Education;
Abhishek Mandal, Deputy Director, MY Bharat, Ministry of Youth Affairs and
Sports; Subhendu Kumar Nayak of NALCO; A.S. Kaber, Youth Officer, NSS Regional
Directorate, Bhubaneswar; A.K. Bhuyan, Assistant Director, Khadi and Village
Industries Commission; Dr. S.N. Pattnaik, Deputy Director, News Division,
Akashvani Cuttack; and Sasmita Paikaray, Field Publicity Officer, Regional
Office, Central Bureau of Communication (CBC), Bhubaneswar.
Pradeep Kumar Choudhary, Member
Secretary of IMPCC and Assistant Director, Central Bureau of Communication,
welcomed the participants and underscored the importance of coordinated
outreach efforts in amplifying the impact of government programmes. Members
also deliberated on the theme and agenda for the next IMPCC meeting.
The meeting concluded with a vote of
thanks proposed by M.P. Jena, Assistant Director, PIB Bhubaneswar.
