THEBUSINESSBYTES BUREAU

BHUBANESWAR, JUNE 25, 2026

Reinforcing its commitment to promoting the benefits of Ayurveda and natural healthcare, Dabur India Limited, India’s largest science-based Ayurveda company, has launched a special campaign highlighting the importance of Pudina (mint) as a “Wonder Herb” for digestive wellness, particularly during the challenging summer months.

Rich in antioxidants and phytonutrients, Pudina has long been recognized in Ayurveda for its remarkable ability to support digestive health. With heatwaves becoming increasingly frequent and temperatures soaring across the country, seasonal health issues such as indigestion, acidity, stomach cramps and digestive discomfort have become common concerns. Through this initiative, Dabur aims to raise awareness about the health benefits of Pudina, especially among people who spend extended hours outdoors and are more vulnerable to summer-related ailments.

 “The best management to modern day diseases are deep embedded in the manuscripts of Ayurveda. The historical background of Pudina goes back to 3,000 years and it has been christened as the Wonder Herb which is beneficial for human digestive system. The menthol present in Pudina stimulates the enzymes necessary for digestion, relaxes the muscles of the stomach, reducing the chances of indigestion and spasms. It is also known for its calming effect on stomach cramps and ability to triumph over acidity and flatulence,” said Dr. Ambika Prasad Nayak.

Highlighting the growing dependence on conventional antacids, Dabur noted that many products available in the market contain chemicals such as aluminium and magnesium hydroxides, which may have adverse effects if consumed regularly. In contrast, Dabur’s century-old Ayurvedic brand, Pudin Hara, offers a natural remedy powered by Pudina Satva, providing quick and effective relief from common stomach ailments including gas, indigestion, stomach pain and acidity.

Pudin Hara is available in multiple formats, including tablets, liquid and powder. The company’s Pudin Hara Fizz offers a natural alternative for acidity management, aligning with the increasing consumer preference for herbal and Ayurvedic healthcare solutions.

Speaking at the event, Sriram Padmanabhan, Director Marketing, Dabur India Ltd, said: “Observing the evolving trends in lifestyles and work patterns the consumers today are continuously multi-tasking and therefore they require effective and natural solutions. Dabur, as the most trusted healthcare company, strengthens its goal of instigating traditional Ayurveda to combat daily health issues and Pudin Hara is one sure shot solution for multiple gastric disorders. Considering the numerous diseases prevalent during the summer season, Pudin Hara helps in managing stomach problems like indigestion, Gas and Acidity”.