THEBUSINESSBYTES
BUREAU
CHENNAI, JANUARY 29,
2026
DAC
Developers, a fast-growing and customer-focused real estate company, on January
28 announced legendary composer and global music icon A.R. Rahman as its brand
ambassador, marking a landmark moment in the company’s growth journey. The announcement
coincided with the launch of around 1,000 new homes across five prime locations
in Chennai — Kattupakkam in Porur, Sunguvarchatram on the Chennai–Bangalore
Highway, Kumananchavadi near Porur Ramachandra, and the rapidly developing
Sholinganallur and Siruseri stretches on OMR — at a special event graced by the
Maestro himself.
The
association signals a significant milestone for DAC Developers as it sharpens
its positioning as a modern, trustworthy, and globally inspired brand, while
reaffirming its commitment to innovation, integrity, and world-class living
standards. By aligning with one of India’s most respected global personalities,
the company aims to deepen its connect with aspiring homeowners and investors
seeking quality, credibility, and future-ready homes.
Speaking on
the partnership, S. Sathish Kumar, Managing Director, DAC Developers, said the
company was delighted and honoured to welcome A.R. Rahman into the DAC family.
He noted that DAC does not merely build structures but creates spaces that
inspire life, adding that Rahman’s global acclaim for creativity, precision,
and excellence mirrors the company’s core values of innovation, integrity, and
timeless appeal. He further said that the composer’s journey of global
recognition, firmly rooted in Indian values, resonates strongly with DAC
Developers’ vision of delivering developments that offer enduring value.
Expressing
his thoughts, A.R. Rahman said that a home is where dreams are born and
nurtured, and described his association with DAC Developers as the beginning of
a beautiful new partnership. He said he found in DAC a team that creates homes
with the same passion and heart with which music is created, and added that he
trusts the company to build homes filled with harmony and happiness.
As part of
the collaboration, A.R. Rahman will be the face of DAC Developers’ upcoming
campaigns across digital, print, outdoor, and television platforms. The
initiative is expected to further strengthen the brand’s reputation in the
competitive Chennai real estate market, while underscoring DAC Developers’
ambition to scale new heights by partnering with personalities who command
trust, admiration, and global respect.
