THEBUSINESSBYTES
BUREAU
BHUBANESWAR,
APRIL 6, 2026
Emphasising that
effective media outreach plays a pivotal role in ensuring the success of Census
self-enumeration, Akhil Kumar Mishra, Additional Director General, Press Information
Bureau, highlighted the need for strategic communication to encourage wider
citizen participation in the ongoing Census e-enumeration process.
Nikhil Pawan Kalyan,
Director of Census Operations, Government of India, held an interaction with Akhil
Kumar Mishra to deliberate on key aspects of enhancing public awareness and
participation in the digital self-enumeration initiative. Abhishek Mishra,
Deputy Director (News Head), Doordarshan, Odisha, was also present during the
discussion.
The meeting focused
on strengthening citizen engagement, improving outreach strategies, and
ensuring seamless coordination in the implementation of Census activities. The
officials underlined the growing importance of digital platforms in enabling
convenient, accurate, and efficient self-enumeration, making the process more
accessible to the public.
Kalyan stressed that
active participation of citizens is vital for ensuring comprehensive and
reliable Census data, noting that public cooperation will significantly contribute
to the success of the e-self enumeration initiative.
Akhil Kumar Mishra
emphasised that well-planned communication strategies and sustained media
outreach are essential to motivate people to participate proactively.
Abhishek Mishra highlighted the significant role of Doordarshan in disseminating authentic information at the grassroots level and ensuring maximum public awareness.
The interaction concluded with a consensus on strengthening collaborative efforts between government agencies and media organisations to ensure smooth conduct of the Census exercise, along with a renewed commitment to intensify awareness campaigns and outreach initiatives.
