THEBUSINESSBYTES
BUREAU
PARIS (FRANCE)/BHUBANESWAR, JANUARY 29, 2026
Indriya,
Aditya Birla Jewellery, marked a defining international milestone as it
unveiled its fine jewellery collection for the first time at Paris Couture
Week, partnering with celebrated couturier Gaurav Gupta as the official
jewellery partner. The showcase in Paris positioned Indriya at the intersection
of high jewellery and global couture, carrying the artistry of Indian
craftsmanship to one of fashion’s most revered platforms.
The
collaboration unfolded as part of Gaurav Gupta’s latest couture collection,
inspired by the philosophy of dualities rooted in Ardhanarishvara — the divine union of the masculine and feminine.
Exploring contrasts such as structure and fluidity, strength and grace, form
and formlessness, the couture narrative found a natural extension in Indriya’s
design language. Anchored in India’s rich cultural and artistic heritage, the
jewellery echoed Gupta’s sculptural aesthetic, emerging as luminous accents
that moved seamlessly with the garments and elevated their architectural
silhouettes.
Indriya’s
pieces, led by diamonds and vibrant gemstones and sculpted in gold, were
conceived as integral elements of the couture rather than mere adornments. Each
creation acted as a point of light, connecting body, craft and couture, while
reinforcing the dialogue between tradition and modernity that defined the
collection.
Reflecting
on the collaboration, Gaurav Gupta said that jewellery, for him, is an
extension of the body’s inner geometry rather than an embellishment. He
described the collection, titled The
Divine Androgyne, as a vessel of energy, memory and quiet power, adding
that Indriya’s balance of heritage and restraint instinctively complemented his
couture without overpowering it.
Shantiswarup
Panda, Head of Marketing and Visual Merchandising at Indriya, Aditya Birla
Jewellery, said the brand takes pride in translating the nuances of Indian art,
craft, architecture and culture into a refined design vocabulary. He noted that
the partnership with Gaurav Gupta was an effort to present India’s timeless
concept of duality to the world in a distinctive manner at Paris Couture Week.
Abhishek
Rastogi, Head of Design at Indriya, highlighted that the jewellery was
carefully curated within Gaurav Gupta’s creative universe to harmonise with
bold silhouettes and flowing forms. He said each piece brought together
precision, craftsmanship and artistic expression, reinforcing Indriya’s
commitment to design excellence on a global stage.
