THEBUSINESSBYTES BUREAU
NEW DELHI, JUNE 24, 2026
JioSaavn, India’s leading audio streaming service, has
announced the launch of Music Profile, an innovative feature designed to help
users explore, understand, and express their musical preferences in a more
engaging and personalized way. Built around the concepts of personalization and
musical identity, the feature transforms everyday listening activity into a
richer and more immersive experience across Android, iOS, and Web platforms.
At the heart of the new feature is the concept of a user’s
‘Music Persona’, which converts listening habits into a unique musical identity
within the newly introduced Music Profile section. The feature allows listeners
to showcase their music personality while discovering content that aligns with
their tastes and preferences.
Based on streaming behaviour, users will be awarded
distinctive Music Persona badges, ranging from Punjabi Murid and Bollywood
Bhakt to Hip Hop Hustler and Telugu Abhimani, among many others. These personas
reflect individual listening patterns and celebrate diverse musical interests.
Music Profile also introduces milestone achievements based on
metrics such as songs streamed, artists discovered, and playlists created.
Powered by listening insights and engagement patterns, the feature generates
personalized analytics based on each user’s streaming activity. From favourite
genres and moods to top artists and tracks, users can access weekly and monthly
summaries that help them track and better understand their evolving music
preferences over time.
In addition, the feature enables listeners to update their
current status, highlight their favourite artists, and receive easy access to
new releases from those artists through their personalized music library.
Speaking about the launch, a JioSaavn spokesperson said,
“Music plays an important role in how people express themselves and connect
with the world around them. With Music Profile, we are creating a more
personalized experience that helps listeners understand their evolving music
preferences while enabling discovery that reflects their mood. This launch is
in line with our continued focus on building experiences that go beyond
streaming.”
As part of the enhanced experience, users can also create a
unique handle and build a public-facing profile that reflects their listening
personality. They can showcase playlists, favourite artists, and share their
music preferences, turning music streaming into a more interactive and
self-expressive experience.
The Music Profile feature can be accessed through the Library
section on Android devices and the Profile section on iOS devices within the
JioSaavn app.
