THEBUSINESSBYTES BUREAU

BHUBANESWAR, MARCH 13, 2026

In an effort to raise awareness about kidney health and promote early detection of kidney diseases, Manipal Hospital Bhubaneswar has launched an innovative city-wide public awareness initiative titled “K&D Performance Review.” The campaign, organised to mark World Kidney Day, aims to encourage people to monitor their kidney health regularly and prioritise preventive screening.

The campaign was officially launched on March 12 from the hospital premises, where visitors participated in an interactive session designed to help people better understand how well their kidneys are functioning. Participants also had the opportunity to get their basic health parameters checked while interacting with medical experts about kidney health, risk factors and preventive care.

Adding a creative and engaging element to the campaign, the hospital introduced two mascots — Kid and Ney — who will visit high-footfall locations across Bhubaneswar and Cuttack for a week. The mascots will carry QR codes that visitors can scan to answer a few simple questions and learn whether their kidneys may be due for a “performance review,” making kidney health awareness more accessible and interactive for the public.

To translate awareness into meaningful action, the hospital has also introduced tailor-made kidney screening packages for individuals who complete the Kidney Risk Assessment. The screening packages — available at Basic, Intermediate and Advanced levels—are designed to provide a comprehensive evaluation of kidney health and will remain valid until March 31, 2026.

The initiative will be led by a multidisciplinary team of specialists, including Dr. Manas Ranjan Pradhan, Dr. Subodh Das, Dr. Saiprasad Sahoo, and Dr. Sukanto Kishore Das.

Doctors at Manipal Hospital Bhubaneswar highlighted that, “Many kidney diseases progress silently and are often detected only at an advanced stage Therefore, ‘K&D Performance Review’ campaign is aiming to make kidney health easier for people to understand and track, much like reviewing performance indicators in everyday life. By encouraging individuals to review their Kidney Performance Indicators through regular screening and preventive care, we hope to help the community identify risks early and take proactive steps to protect their kidney health.”

Through this initiative, the hospital hopes to shift public attention from treatment to prevention by making kidney health awareness simple, engaging and accessible for communities across the region.