THEBUSINESSBYTES
BUREAU
NEW
DELHI, FEBRUARY 4, 2026
Motorola, a global leader in mobile
technology and innovation and India’s leading AI smartphone brand*, has
announced the launch of its ambitious global campaign, “Football is Calling,”
marking its role as the Official Smartphone Partner of the FIFA World Cup
2026™. The campaign aims to connect with billions of football enthusiasts
worldwide by celebrating the passion, emotion and identity that define football
fandom, while empowering supporters to capture, share and relive their FIFA
World Cup™ experiences through Motorola smartphones.
Held every four years, the FIFA World
Cup transforms everyday life across the globe, reshaping routines, sparking
late-night celebrations and uniting billions through the electrifying spirit of
football. The previous edition of the tournament generated hundreds of millions
of posts and billions of social media interactions, underscoring the
extraordinary global influence of the sport widely regarded as the beautiful
game.
In India, football fans immerse
themselves in every goal, reaction and rivalry, whether through watch parties,
digital communities or short-form video platforms, with smartphones serving as
the primary medium of engagement. Through the “Football is Calling” campaign,
Motorola seeks to go beyond conventional sponsorship and position itself at the
centre of the fan experience, transforming everyday moments into memorable
celebrations of football passion.
At the heart of the campaign is a
visually compelling hero film conceptualised in collaboration with Matter +
Energy. The film captures the unfiltered intensity of football fandom, tracing
a supporter’s FIFA World Cup journey from the exhilaration of securing match
tickets to the emotional highs of celebrating iconic moments alongside fellow
fans. Throughout the narrative, Motorola devices emerge as integral companions,
enabling supporters to capture raw emotions, amplify their expressions and
carry the electrifying atmosphere of the tournament wherever they go,
reinforcing the message that when football calls, fans always answer.
In the Indian context, football has
evolved beyond being merely a sport into a vibrant cultural phenomenon. From
stadiums and neighbourhood gatherings to digital platforms and social media
timelines, fans celebrate every goal, cheer and rivalry with unmatched
enthusiasm. Motorola, as one of India’s leading smartphone brands, aims to
strengthen this connection by enabling fans to document and share their World
Cup experiences with enhanced clarity, speed and immersive technology. Through
this campaign, the company seeks to further energise football culture by
empowering fans to engage deeply and make every moment of the tournament unforgettable.
Speaking about the initiative, T.M.
Narasimhan, Managing Director, Motorola India, said, “With the ‘Football is
Calling’ campaign, our goal is to bring the spirit of the FIFA World Cup closer
to fans by placing both people and technology at the centre of the experience.
Through thoughtful design, advanced AI capabilities and powerful camera
systems, Motorola devices empower fans to capture the energy of the crowd, the
emotion of every goal and the joy of sharing those moments in real time. In
markets like India, where fans experience the World Cup largely through their
smartphones, our devices help them stay connected to every match while creating
and sharing memories as they unfold.”
