THEBUSINESSBYTES
BUREAU
BHUBANESWAR,
JANUARY 15, 2026
In an era marked by rapid change,
rising aspirations and increasing responsibilities, financial security has
evolved beyond mere wealth creation to encompass certainty, stability and peace
of mind. Responding to this growing need, SBI Life Insurance, one of India’s
most trusted private life insurers, has launched SBI Life – Smart Platina Advantage,
a guaranteed savings life insurance plan designed to provide long-term
financial confidence and protection across every stage of life.
Positioned as an individual,
non-linked, non-participating life insurance product, Smart Platina Advantage combines assured savings with life cover
throughout the policy term. The plan enables individuals to build a disciplined
financial corpus while enjoying predictable and guaranteed benefits, insulating
their long-term goals from market volatility. With assured additions credited
every policy year, the product offers clarity and certainty in financial
planning, making it suitable for milestones such as children’s education,
retirement planning, second-income creation and long-term wealth accumulation.
The product stands out for its
flexibility and customer-centric design, allowing policyholders to pay premiums
for a limited period while continuing to receive life insurance coverage for
the entire policy term. At maturity, customers can choose to receive proceeds
in instalments, ensuring post-maturity liquidity and sustained financial
flexibility. In addition, the plan offers tax benefits as per the applicable
provisions of the Income Tax Act, 1961, further enhancing its appeal as a
comprehensive savings solution.
Commenting on the launch, M. Anand,
President and Chief Distribution Officer, SBI Life Insurance, said that
consumers today are increasingly seeking dependable solutions that deliver
certainty amid uncertain times. He noted that SBI Life – Smart Platina Advantage has been crafted to combine life
protection with guaranteed benefits that customers can rely on irrespective of
market fluctuations. Emphasising the company’s long-term vision, he added that
the plan empowers individuals to future-proof their promises, pay premiums for
a limited duration and still enjoy secure, guaranteed outcomes, reflecting SBI
Life’s commitment to strengthening financial resilience across Indian
households.
Designed for individuals who prefer
stability and structure in their financial journey, Smart Platina Advantage also offers settlement options and optional
riders to address evolving needs over time. By blending guaranteed savings with
life insurance protection, the plan supports disciplined wealth creation while
safeguarding loved ones against life’s uncertainties.
With this launch, SBI Life reinforces
its enduring promise of ‘Apneliye, Apno Ke Liye’, reaffirming its role as a
trusted partner in helping customers build guaranteed savings, unlock peace of
mind and secure lifelong financial protection for themselves and their
families.
