THEBUSINESSBYTES BUREAU

BONGAIGAON, APRIL 3, 2026

NTPC Limited Bongaigaon organised a comprehensive day-long workshop on “Corporate Communication and its Changing Paradigms” for its mid and senior-level executives, highlighting the growing significance of strategic communication in today’s rapidly evolving digital and business landscape.

The workshop was inaugurated by Arnab Maitra, Head of Project, NTPC Bongaigaon, in the presence of Anurag Gupta, GM (O&M), who addressed the participants during the inaugural session. Emphasising communication as a vital strategic tool, Maitra underlined its critical role in shaping organisational perception and stakeholder trust. He stressed the importance of adapting to the fast-changing media environment and ensuring that communication remains timely, responsible, and impactful.

In his address, Anurag Gupta highlighted the importance of clear, structured, and purposeful communication in achieving operational excellence. He noted that effective communication is essential not only for external engagement but also for ensuring seamless coordination within plant operations. Encouraging participants to embed strong communication practices into their daily professional routines, he emphasised clarity, accountability, and responsiveness as key attributes of successful organisational functioning.

Earlier, Roshan Dungdung, DGM (HR), delivered the opening remarks, setting the context for the workshop and outlining its objectives in strengthening communication competencies among executives.

The workshop featured eminent speakers, including K. M. Prashanth, former GM (Corporate Communication), NTPC Limited; senior media professional Sachin Gogoi; and Mitu Samarnath Jha, CEO of Eminence Strategy Consulting. The experts shared valuable perspectives on contemporary communication trends, reputation management, media engagement, and the growing role of emerging technologies in corporate storytelling.

K. M. Prashanth elaborated on the three fundamental pillars of communication — listening, reading, and writing — while drawing insights from international frameworks and evolving industry practices. Sachin Gogoi provided an in-depth understanding of media expectations and the importance of positioning the power sector effectively within the global communication ecosystem. Mitu Samarnath Jha focused on reputation management and highlighted how organisations can leverage Artificial Intelligence to enhance storytelling, strengthen brand identity, and manage crisis communication through structured and proactive strategies.

The sessions also explored branding approaches aimed at enhancing organisational visibility among stakeholders, with practical case studies illustrating how communication strategies are adapting to new-age media dynamics. Participants actively engaged in interactive discussions, facilitating exchange of ideas and practical learning.

The workshop was moderated by Madhurjya Singha Lahkar, DGM (Corporate Communication), NTPC Bongaigaon, and concluded with a renewed emphasis on building communication capabilities aligned with the demands of a fast-evolving digital ecosystem.