TPCODL strengthens reading roots through ‘Asa Bahitie Kiniba Abhijan’ during Odia Pakhya

THEBUSINESSBYTES BUREAU

BHUBANESWAR, APRIL 9, 2026

TP Central Odisha Distribution Limited (TPCODL), as part of its ongoing Odia Pakhya celebrations, observed “Asa Bahitie Kiniba Abhijan” on Thursday, a dedicated initiative aimed at nurturing reading habits and celebrating Odisha’s rich literary heritage.

Under this initiative, TPCODL collaborated with Ama Odisha to set up a special book stall at its state-of-the-art Power Distribution Technology Centre in Bhubaneswar. The stall showcased a diverse collection of Odia books, including biographies of eminent personalities as well as titles highlighting Odisha’s history, language and cultural traditions. The initiative encouraged employees to reconnect with the state’s vibrant literary legacy and develop a deeper appreciation for regional literature.

TPCODL has been actively celebrating Odia Pakhya from April 1 to 14, 2026, through a series of thoughtfully curated activities designed to promote the Odia language, culture and traditions among employees and the wider community. The celebrations commenced with Odisha Divas and have featured themed observances such as Khadi Chuan Dibasa, Paramparika Poshak Paridhan Dibasa and Odia Nama Phalaka Dibasa, reinforcing pride in the state’s identity and heritage.

The event witnessed enthusiastic participation from employees and senior leadership, including TPCODL COO Dushyant Tyagi who joined colleagues in exploring the book exhibition, reading and gifting Odia books as a gesture of cultural appreciation.

Commenting on the occasion, TPCODL CEO Arvind Singh said, “At TPCODL, we take pride in celebrating Odisha’s vibrant culture and literary heritage. Observances like ‘Asa Bahitie Kiniba Abhijan’ inspire us to stay connected with our roots while fostering a culture of learning and appreciation for our language and traditions.”

The initiative saw encouraging participation from employees, reflecting their deep respect for Odisha’s literary richness and their continued commitment to preserving and promoting the cultural fabric of the state.