THEBUSINESSBYTES
BUREAU
MUMBAI,
JANUARY 12, 2026
HELL ENERGY
DRINK, among the world’s fastest-growing energy drink brands, has marked 20
years of its global journey with the launch of a landmark anniversary campaign,
celebrating the people, moments and partnerships that have shaped its evolution
while signalling its ambitions for the future. The campaign underscores India’s
growing importance as a key growth engine in the brand’s international
expansion strategy.
Founded in
Hungary in 2006, HELL ENERGY DRINK has transformed from a bold entrepreneurial
idea into a globally recognised brand with a presence in more than 60
countries. Over the years, India has emerged as a strategically significant
market, driven by strong resonance with young consumers seeking energy,
performance and avenues for self-expression in a rapidly evolving lifestyle
landscape.
More than a
celebration of legacy, the 20-year milestone reflects the trust and loyalty the
brand has built among consumers, partners and communities worldwide. In India,
HELL ENERGY DRINK continues to deepen its connect with the youth through
platforms rooted in sports, music, entertainment, cinema and immersive cultural
experiences, reinforcing its relevance in an increasingly dynamic consumption
environment.
As part of the
anniversary celebrations, the brand rolled out teaser content from January 1,
2026, followed by an official reveal on January 8 across its social media
platforms. The campaign features a series of initiatives that spotlight the
brand’s journey, core values and long-term vision for both global and Indian
markets.
Commenting on
the milestone, Unnikannan Gangadharan, Director, HELL-ENERGY PRIVATE LIMITED,
said, “Completing 20 years is a proud global milestone for HELL ENERGY DRINK.
India continues to be a vibrant and strategically important market for us,
shaped by a strong youth culture and a growing thirst for high-energy
experiences. This anniversary special video allows us to thank our consumers
for their continued trust and invites them to be part of the brand’s next
chapter of growth.”
To commemorate
the occasion, HELL ENERGY DRINK has released a compelling brand film led by
global brand ambassador Michele Morrone. The film traces the brand’s journey
from its launch in 2006 to its current international footprint and world-class
production capabilities, encapsulating its spirit of ambition and innovation.
The
anniversary film is available across all official HELL ENERGY DRINK platforms,
marking the beginning of a new chapter as the brand looks ahead to sustained
growth with India at its core.
