THEBUSINESSBYTES BUREAU

LANJIGARH, FEBRUARY 9, 2026

 

Vedanta Aluminium, India’s largest producer of aluminium, recently conducted a comprehensive two-day cancer awareness campaign across communities surrounding its Lanjigarh alumina refinery, reaffirming its long-standing commitment to patient-friendly cancer care in rural Odisha and Chhattisgarh. The initiative equipped local residents with critical knowledge on cancer prevention, early detection, and accessible treatment pathways, reaching more than 500 people, including frontline health workers and students.

As part of the campaign, a community-centric outreach programme was held in Kankeri village, where residents engaged directly with doctors to gain a deeper understanding of cancer detection, treatment options, and recovery processes. By effectively bridging medical expertise with grassroots outreach, the programme delivered life-saving awareness to some of the region’s most remote and underserved areas.

The initiative also featured specialised sessions led by medical experts, tailored specifically for frontline health workers, students, and community members. Inaugurated at the Lanjigarh Block Office, the programme began with focused awareness sessions for Anganwadi Workers (AWWs) and ASHA workers, strengthening their capacity to identify early warning signs and guide communities toward timely medical intervention.

Extending its reach to local educational institutions, the campaign covered SSD School and Banipanga Girls’ High School, where students were sensitised to early symptoms of cancer and lifestyle factors influencing long-term health. By actively engaging young people, the initiative sought to break prevailing social stigma around cancer and empower students to act as health ambassadors within their families and neighbourhoods.

Speaking on the initiative, Pranab Kumar Bhattacharyya, CEO – Vedanta Alumina Business, said, “We firmly believe that access to quality healthcare is a catalyst for socio-economic progress. At Vedanta Lanjigarh, we are dedicated to making a positive impact on the well-being of the communities around us. Through targeted interventions in cancer care, we strive to elevate the collective health standards in Kalahandi, contributing to the holistic development of the region.”

The sessions effectively highlighted clear healthcare pathways while reinforcing Vedanta’s commitment to strengthening medical access across its operational areas. With high-end patient care available at the Lanjigarh hospital and advanced cancer care services supported at the BMC facility in Chhattisgarh, the company continues to expand community-focused healthcare beyond awareness into tangible, long-term support. By providing residents with direct access to medical expertise and seamless linkages to higher-level care when required, Vedanta ensures that community well-being remains a cornerstone of its growth journey in Odisha’s tribal heartland.