THEBUSINESSBYTES BUREAU

MUMBAI, AUG 22, 2026

American Express Banking Corp., India has joined hands with the Nita Mukesh Ambani Cultural Centre (NMACC) in a strategic partnership aimed at taking premium arts, entertainment and hospitality experiences closer to eligible American Express India Card Members, combining the global payments major’s focus on differentiated access with NMACC’s growing role as a showcase for India’s rich cultural heritage.

As the Preferred Payments Partner, American Express will offer eligible Card Members a range of specially curated privileges at NMACC, including pre-sale and complimentary access to select productions, exclusive dining benefits, premium services and opportunities to engage with the Centre’s diverse cultural offerings.

The partnership brings together NMACC’s commitment to presenting Indian and international arts and cultural experiences with American Express’ focus on creating distinctive and meaningful experiences for its Card Members, the companies said in a joint statement.

 “India has an extraordinary legacy of art, culture and creative expression, and NMACC has created a remarkable platform that celebrates this legacy while bringing audiences closer to exceptional experiences from around the world,” Sanjay Khanna, CEO and Country Manager, American Express India, said.

 “At American Express, we are committed to continually elevating the value of Card Membership through experiences that are distinctive and meaningful for our Card Members. Our partnership with the Nita Mukesh Ambani Cultural Centre brings these together, giving Card Members more ways to discover and enjoy some of India's most exciting cultural moments,” he added.

Devendra Bharma, CEO, Jio World Centre, said the partnership reflects a shared belief in the power of culture to connect people and creates new opportunities to celebrate India’s artistic heritage while encouraging greater cultural exchange between India and the world.

 “At Nita Mukesh Ambani Cultural Centre, our vision is to showcase the best of India to the world and bring the best of the world to India,” Bharma said.

 “We look forward to expanding India's cultural landscape, and the many voices that shape it,” he added.

The collaboration builds on American Express’ broader focus on providing differentiated access and experiences aligned with Card Members’ passions. Through the partnership, eligible Card Members will have more opportunities to discover select arts and cultural experiences at NMACC, supported by privileges and services designed to reflect the value of American Express Membership.

American Express, which is listed on the New York Stock Exchange as NYSE: AXP, is a global payments and premium lifestyle brand powered by technology. Founded in 1850 and headquartered in New York, the company offers products, services and experiences to consumers, small and medium-sized businesses and large corporations, while managing relationships with millions of merchants across its global network.

The company said its brand is built around trust, security, service and innovation, with a focus on delivering customer experiences and Membership value.

The Nita Mukesh Ambani Cultural Centre, located within the Jio World Centre in Mumbai’s Bandra Kurla Complex, is a multidisciplinary arts institution that brings together performing and visual arts, public art and curated culinary experiences.

The Centre houses three performing arts venues — the 2,000-seater Grand Theatre, the 198-seater Studio Theatre and the 80-seater Cube — alongside the Art House, a four-storey visual arts space designed to global museum standards.

Its concourses feature public art by prominent Indian and international artists, including ‘Kamal Kunj’, described as one of the largest Pichwai paintings in India. The Centre also offers curated culinary experiences at NMACC Arts Cafe, NMACC Theatre Cafe and The Bar.

NMACC has also gained international recognition, becoming the first Indian arts institution to be featured by Japanese publication Madame Figaro among the world’s seven leading cultural destinations.

Its growing international footprint was further underscored by its partnership in presenting the National Pavilion of India at the 61st International Art Exhibition – La Biennale di Venezia. The pavilion, titled “Geographies of Distance: remembering home”, was presented by the Ministry of Culture, Government of India, in partnership with NMACC and Serendipity Arts and curated by Dr Amin Jaffer.