THEBUSINESSBYTES BUREAU
GURUGRAM, FEBRUARY 18, 2026
Baidyanath Ayurved, one of the largest and oldest manufacturers of
traditional Ayurvedic medicines and wellness products in India, has expanded
its superfoods portfolio with the launch of Baidyanath Certified Organic
Moringa Powder, a nutrient-dense plant-based formulation aimed at addressing
everyday nutritional gaps. Globally recognised as a rich source of natural
iron, calcium and antioxidants, moringa is being positioned as a convenient
daily wellness supplement that aligns with the growing consumer shift towards
preventive, holistic nutrition.
The newly introduced powder is prepared from carefully selected moringa
leaves that provide plant-based nutrients including vitamins A and C, along
with naturally occurring phytonutrients that support overall vitality when
consumed as part of a balanced diet. The leaves are cleaned, shade-dried and
finely milled through a gentle process designed to preserve their natural
nutrient profile, colour and aroma. Each batch undergoes strict quality checks
to ensure purity, hygiene and consistency, and the clean-label formulation is
free from artificial additives and fillers.
Speaking during the launch, Ajay Sharma, Director, Baidyanath Ayurved,
said: “With the introduction of Organic Moringa Powder, we are strengthening
our superfoods portfolio with a nutrient-dense, plant-based solution that
aligns with today’s preventive wellness trends. Moringa is globally recognised
for its rich nutritional profile and presenting it in a convenient powdered
format allows consumers to easily bridge everyday nutritional gaps. This launch
reflects our continued commitment to combining heritage-backed expertise with
modern nutrition needs.”
Positioned as a daily nutrition supplement rather than a condition-specific product, the moringa powder is designed for a broad consumer base, including women seeking iron- and calcium-rich dietary support, vegetarians and vegans looking for plant-based superfoods, fitness enthusiasts, working professionals and senior citizens aiming to maintain balanced nutrition. Its mild flavour and fine texture allow easy incorporation into smoothies, protein shakes, warm water, soups, dals, sabzis, chutneys and even roti or paratha dough, enabling seamless integration into both traditional and modern diets.
The product is available across leading online marketplaces such as Amazon, Flipkart and JioMart, as well as select offline retail outlets. The launch underscores Baidyanath’s strategy of adapting classical Ayurvedic knowledge into contemporary, easy-to-use formats while responding to evolving consumer preferences for natural, preventive wellness solutions. Baidyanath Organic Moringa Powder (200 gm) has been introduced at an introductory price of ₹215 against an MRP of ₹330, marking the company’s continued push to make nutrient-rich superfoods more accessible to everyday consumers.
