THEBUSINESSBYTES BUREAU

MUMBAI, MARCH 17, 2026

   In a move set to strengthen its nationwide appeal, BHIM Payments App has announced Mahendra Singh Dhoni, the World Cup–winning former captain of the Indian cricket team, as its brand ambassador, marking a significant step in its next phase of growth centred on scale, inclusion, and long-term user confidence.

The partnership brings together two widely trusted names that symbolize reliability, consistency, and dependability — values that resonate deeply across India’s diverse population. As BHIM approaches a decade of driving the country’s digital payments revolution, the association reflects its ambition to deepen user trust while expanding its footprint across geographies and demographics.

The collaboration represents a natural alignment in ethos. Built on the robust infrastructure of National Payments Corporation of India, BHIM has emerged as a secure and accessible payments platform, while Dhoni’s journey from a small-town cricketer to a global sporting icon mirrors resilience, discipline, and composure under pressure. Together, they embody growth from strong foundations to serving India at scale.

Speaking on the development, Lalitha Nataraj, MD & CEO, NBSL said, “As digital payments continue to scale in India, the next phase of growth is about strengthening preferences and deepening user confidence. With onboarding MS Dhoni as our brand ambassador, our objective is to position BHIM Payments App not just as a payments option but as the preferred app for each member in the Indian household. As BHIM Payments App enters its next phase of growth, trust remains at the centre of everything we do. Dhoni represents that same trust, built over time. That is why this partnership feels inevitable.”

Mahendra Singh Dhoni said, “Over the years, I have always believed in keeping things simple and staying clear in approach. What stood out to me about BHIM is its focus on making digital payments straightforward and accessible to people across the country. As India continues to move towards greater digital adoption, it is important that users feel comfortable and confident while transacting. I am happy to be associated with an app that is built to serve everyday needs at scale.”

Following its repositioning as Bharat Ka Apna Payments App, BHIM has significantly expanded its reach across Tier 1, 2, and 3 cities, with a strong focus on accessibility and inclusivity. Supporting over 15 regional languages and optimized for low-connectivity environments, the platform continues to drive adoption in rural and semi-urban India. Its emphasis on user-friendly features, reward-led engagement, and merchant partnerships is further strengthening its position as a preferred digital payments solution for millions.