THEBUSINESSBYTES
BUREAU
BHUBANESWAR,
APRIL 29, 2026
Ethos
Global, a leading business house spearheaded by Odia entrepreneur Ankit
Khandelwal, has unveiled FANTOME, its latest energy drink designed to match the
pace, ambition, and lifestyle of today’s dynamic generation. Positioned as a
bold new entrant in India’s fast-growing energy beverage market, FANTOME aims
to resonate with young achievers, creators, and go-getters.
Crafted
for individuals navigating demanding schedules — from late-night study sessions
and intense gaming marathons to rigorous workouts and ambitious professional
pursuits — FANTOME promises sustained energy and enhanced focus. Enriched with
a balanced blend of caffeine and essential B-vitamins, the drink is formulated
to deliver a refreshing boost without the abrupt energy crash often associated
with conventional energy beverages.
Adding
to its appeal is a distinctive flavour profile that caters to modern consumers
who seek both performance and taste. Recognising evolving health preferences,
FANTOME is available in both low-sugar and zero-sugar variants, making it an
attractive choice for fitness enthusiasts and health-conscious consumers alike.
Speaking
at the launch, Ankit Khandelwal, Group Chairman of Ethos Global, said the
company has created more than just an energy drink. "FANTOME represents a
lifestyle and a mindset. It is designed for those who are constantly striving,
creating, and pushing boundaries, offering energy that aligns with their
ambitions," he said.
With
convenient packaging and extensive availability, FANTOME is poised to establish
a strong presence across college campuses, fitness centres, retail outlets,
cafes, and major e-commerce platforms. The launch marks Ethos Global’s
strategic entry into a highly competitive segment, with a clear focus on
capturing the imagination of India’s youth.
As
consumer preferences continue to evolve, FANTOME seeks to redefine the energy
drink experience by blending innovation, quality, and lifestyle relevance. Now
available across leading retail and online channels, the brand invites consumers
to embrace a new standard of energy, performance, and aspiration.
